Tag: customer experience
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
The law firm holiday card is a tradition that isn’t going away, and for good reason – it’s a chance to offer a personal touch in what can be a very transactional, needs-based business.
Think about your current clients. If each of them recommended your legal services to a friend, how would they describe working with your firm? Obviously their cases and outcomes would be different – so would your tactics for serving them – but would there be a positive common thread across all their experiences?
You’ve probably seen the articles: With everyone texting and emailing and otherwise digitally communicating, telephone communication is dying, at least for business purposes. But that’s simply not true in the legal world. The telephone is still far and away the most popular method of contacting an attorney: 74 percent of legal consumers choose to call…