Tag: cost per click
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
The Most Expensive PPC Mistakes Law Firms Make – Part 1
Category: In The News
In the 15 years since Google launched their proprietary pay-per-click (PPC) management platform, Google AdWords, it has become a favorite pastime of many a digital marketing company to compile lists of the “most expensive” keywords on Google. A simple Google search yields dozens of them. When taken at face value…