Tag: copy

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

November 12, 2014 | 2 min read

The first thing we do, let’s shred all the thesauruses.

A famous scene in the Marx Brothers classic 1935 movie, “A Night at the Opera,” features Groucho reading contract language to Chico: “The party of the first part should be known in this contract as the party of the first part.” Even 80 years ago, poking fun at the verbosity of lawyers was comedy gold.

July 24, 2014 | 2 min read

The Number One Factor Legal Consumers Consider

The good news is your hard work has paid off. Potential legal clients are absolutely motivated by your expertise. The bad news though – many law firms promote themselves in terms that aren’t important to these same legal consumers, which is a key finding fromFindLaw’s 2014 U.S. Consumer Legal Needs Survey.

April 24, 2014 | 2 min read

Telling Your Law Firm’s Story on a 3×5 Index Card

Think of your law firm’s website as a standard 8.5×11 piece of copy paper. You have plenty of space to share what your firm is all about – maybe a nice headshot, list of practice areas, accomplishments, etc. Now let’s say you had to fit it all on a 3×5 index card

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