Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
If you make the decision to expand your brand to include a new area of law, you should have a clear and compelling message that speaks to why you’re the right attorney to hire, and that message needs to be part of a comprehensive marketing plan.
As we’ve noted, the goal of blended search is to give the user personalized and accurate results. Page ranks are only a small part of the SEO.
What does it look like to have online marketing that is “always closing” the next sale for your law firm? That depends on what you make “closing” look like.
A lot of attorneys spend a lot of time on other business tasks. What do they understand? That you need to put the time and effort into growing your firm today so you can practice tomorrow. That can start with these three tips...
Category: FindLaw Solutions
Acquiring traffic is where firms instinctively place a significant amount of their marketing dollars. But it’s critical to connect with those consumers once they arrive. Investing in conversion tools that directly engage consumers is as important as spending on traffic generation.
You might find it hard to believe that people could prefer you contact them via Facebook Messenger rather than by telephone. (Especially when they’re reading Facebook on an actual telephone.) But as any savvy businessperson can tell you, you don’t always have to understand something in order to benefit from it.
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If you want your website to be more effective at converting visitors into clients, you need to put in the work when writing your web copy. You need to be deliberate and smart about how you translate what you actually do into a context that your clients actually care about.
Category: FindLaw Solutions
Remember SMART goals? They’re the goals that most business leaders agree actually mean something. This is because of how they’re structured: Specific, Measurable, Attainable, Relevant and Timely. When we last wrote about SMART goals for law firms, we used the following example……
Recently we’ve placed a lot of focus on the speed at which U.S. legal consumers move. While that is the thrust of our recent white paper, the fact remains that 42 percent of consumers don’t exactly dive for the phone once they realize they have a legal need. For whatever reason….
The most important thing your marketing can do is get a person to act. All the dollars spent on advertising are worth nothing if you can’t get the right customer at the right time to pick up the phone. Yet, most law firms employ extremely similar calls to action (CTAs).
“Conversion” has become one of those Web buzzwords that gets tossed around a lot. You’ve no doubt heard of it along with other terms like “the cloud” or “responsive design.” Strip away the buzz, however, and you’ll see that conversion is a practical concept. It simply means persuading website visitors to take an action.
What’s your bounce rate? Do you have a rough idea of how many visitors to your website leave without bothering to contact your firm? This number will always be higher than you’d like, but what if you could reduce it by simply adjusting the message your website sends? It really can be that simple.