Tag: conversion rate

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

June 6, 2014 | 2 min read

Your Law Firm’s Website and a Client’s Fear of Loss

Most law firm websites are designed to emphasize the status of the people who, in their view, are the most important to the firm’s success. No, not their potential clients, but their own attorneys. This shortsighted focus can be a major contributor to the website’s poor conversion rate. In marketing terms…

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