Tag: content

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

September 21, 2020 | 3 min read

What to look for in a good legal content writer

The best legal content writers can help you bring in clients, whether it is through websites, blogs, or social media. Learn how to find one in this blog post.

July 8, 2020 | 3 min read

Why Google loves Q&As and why that’s good for your firm

To meet prospective clients’ needs and get the attention of search engines, displaying content in a simple question and answer or FAQs format can be very effective.

December 4, 2019 | 5 min read

Debunking SEO Myths in the Age of Blended Search

As we’ve noted, the goal of blended search is to give the user personalized and accurate results. Page ranks are only a small part of the SEO.

October 9, 2019 | 5 min read

Don’t Hesitate to Share the Love on Love Your Lawyer Day

First established in 2001 by Fort Lauderdale business attorney Nader Anise, Love Your Lawyer Day has grown to become a global recognition of law firms’ contributions to their clients and their communities. This year, it falls on November 1. And now is the time to sign up for alerts and early access promotions to win…

August 28, 2019 | 3 min read

The Fundamentals of Blended Search

The idea behind blended search is to return more useful search results by drawing from multiple online sources -- not just websites. It reflects search engines’ ongoing goal of giving people the kind of information they are really seeking.

August 21, 2019 | 6 min read

5 Tips To Optimize Your Law Blog For SEO

Writing valuable blog posts is a critical aspect of online legal marketing. A good law blog can help boost SEO, raise a law firm’s brand awareness and prove your expertise to legal consumers interested in hiring you.But starting a blog is one thing. Most attorneys have the knowledge and talent to go on at length…

July 17, 2019 | 3 min read

Part 2: Building Your Online Authority With An Effective Linking Strategy

The links that point to your website—and the sites you link out to—say a lot to search engines about your reputation. And while you don’t always have complete control over which sites link to yours, there are steps to help boost visibility.

June 12, 2019 | 4 min read

How “pillar” content can positively affect your firm’s content marketing strategy

Content marketing is hard work. By the time you publish your firm’s latest blog, it’s time to write another. And social media is a whole other ballgame. The way to stay ahead and be successful with your content marketing approach is to be smart with your time – and ideas.

February 20, 2019 | 5 min read

5 Tips Every Legal Marketer Should Know

Category: FindLaw Solutions
Working as a marketer for a law firm of any size means you have a lot on your plate. It’s a delicate balancing act – one of strategy, schedules, creativity and yes, a lot of reporting. Stay inspired and organized with these five tips.

July 18, 2018 | 4 min read

Why An Effective FAQ Page Matters

People are asking questions when searching online. Make sure your firm’s website is providing them with satisfying answers.

October 12, 2016 | 2 min read

What Not to Say When Marketing Your Law Firm

A medical degree is a lot like a law degree in that it comes with a wealth of jargon that is important to your profession. But it also means a lot of terms and phrases that clients will not understand.

April 8, 2016 | 2 min read

Perfect Writing For Imperfect Lawyers

A few days ago, I addressed some simple ways to get around writers’s block. As is often the case, I had more to say than I could fit in one post. I can usually get past that, but there is one thing I wanted to address separately: Attorneys need to let go of perfection….

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