Tag: content strategy

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

July 10, 2015 | 2 min read

Pairing Your Content To Your Legal Marketing Strategy

Once you have your design finalized, it’s time to make your website more than just a pretty face. Now comes content. Content is a big term, and for good reason. It can encompass everything from web pages and blog posts to tweets and videos. This chapter will focus primarily on…

November 21, 2014 | 2 min read

There Is No Black Friday for Law Firms

It’s already underway. People across the country have begun lining up outside of stores waiting for the doorbusting to begin. Whatever your personal opinion on Black Friday, there’s no denying its nationwide influence on retail stores and their promotional strategies. Fortunately for you, law firms aren’t subject to the same market forces. If you’re looking…

May 16, 2014 | 2 min read

Four Ways to Put Your Firm’s Best Face on Facebook

So you’ve made the effort to plunge your law firm into social media and started a Facebook business page. Now comes the hard part – posting and making it work. Social media can help you reach new clients and extend your influence in your community in powerful ways. Of all platforms, Facebook is the most…

May 2, 2014 | 2 min read

Four Tips for Reinvigorating Your Law Firm’s Social Media

Ladies and gentlemen of the legal profession, we need to talk about your law firm’s social media activity. Maybe your Facebook posts and tweets have gotten a little stale and repetitive. Maybe you haven’t posted anything for a while. Or when you do post, it’s about things you’ve seen elsewhere…

April 25, 2014 | 2 min read

Simple Ingredients for a Good Legal Blog Post

You’re a busy attorney. So why should you write a blog? There are more reasons than you think. A blog can bring traffic — notably, potential clients — to your website. A blog can also establish you as an expert. It could help make you a go-to person on a legal topic for journalists…

March 7, 2014 | 2 min read

Seven Sins of Social Media Lawyers Shouldn’t Commit

Social media is no longer optional for lawyers. If you’re not using it to create awareness and position yourself as an authority, you might as well be using a typewriter and rotary phone. That’s how big the gap has become between social media users and “anti-social” lawyers — and it’s widening by the day.

January 22, 2014 | 2 min read

Three Things for Law Firms to Avoid on LinkedIn (and Two to Be Wary Of)

Lawyers love LinkedIn, and it’s not hard to see why. Of all the major social media platforms, LinkedIn’s focus on business gives it a suitable aura of professionalism. It offers multiple ways to share content and showcase law firm expertise. And it can be a robust networking tool — an eye-opening 98 percent of respondents…

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