Tag: content marketing
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
What makes good online content?
Category: Lawyer Marketing Insights
Good online content doesn’t just happen. To get and keep the attention of potential clients and search engines, attorneys must be strategic.
All-in-one website hosting and legal marketing plans
Category: Lawyer Marketing Insights
You went to school to be an attorney, not a marketer. Get help with digital marketing from a team of experts in design, content, SEO, PPC, and more.
What to look for in a good legal content writer
Category: Lawyer Marketing Insights
The best legal content writers can help you bring in clients, whether it is through websites, blogs, or social media. Learn how to find one in this blog post.
Part 2: Building Your Online Authority With An Effective Linking Strategy
Category: Lawyer Marketing Insights
The links that point to your website—and the sites you link out to—say a lot to search engines about your reputation. And while you don’t always have complete control over which sites link to yours, there are steps to help boost visibility.
How “pillar” content can positively affect your firm’s content marketing strategy
Category: Lawyer Marketing Insights
Content marketing is hard work. By the time you publish your firm’s latest blog, it’s time to write another. And social media is a whole other ballgame. The way to stay ahead and be successful with your content marketing approach is to be smart with your time – and ideas.
Flex Your Legal Muscle By Blogging With Discipline
Category: Lawyer Marketing Insights
Weightlifting is one of the most intimidating workouts for average folks. Likewise, sitting down to write a blog post can leave many lawyers wondering where to even begin.
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Go Ahead. Get Emotional.
Category: Lawyer Marketing Insights
There’s a principle often cited in marketing that posits people make decisions based first in emotion and then use logic to try and justify that decision. Attorneys should understand that more than almost anyone.
The Medium and The Message
Category: Lawyer Marketing Insights
Different platforms have distinct user bases, often with their own set of expectations. When considering what to say, make sure you're accounting for both the medium and the message.
Taking The Sales High Road With Your Legal Blog
Category: Lawyer Marketing Insights
A well written and maintained legal blog gives you a platform to reach out to online consumers who need an attorney. A blog addresses their issues while enhancing your SEO campaign. Here’s how.
Content Marketing – Gaining Clients by Creating Value
Category: Lawyer Marketing Insights
When you provide prospects with practical information, they’ll develop an awareness and affinity for your law firm. In contrast to traditional marketing that aims to tell potential clients about your firm’s qualifications and experience, content marketing shows them via such tools as blogs, social media posts, informational videos and the like.
A Look Back At Our Greatest Misses Of 2015
Category: Lawyer Marketing Insights
Folks, they’re not all going to be hits. You’ve probably already heard the “inspirational” statistic that Babe Ruth struck out 1,330 times during his career. The lesson being: Don’t be afraid to “go for it” and risk failure. Well, with that indomitable spirit in mind, we’ve taken a look back at our least popular posts...
Case Study: Targeting Your Best Clients With FindLaw
One of the toughest things to do in marketing is limit yourself. Choosing to highlight any one aspect of your law firm’s services can feel like cutting out every other potential client. And for some law firms, this is true. But in the case of DarrasLaw, a singular focus and highly targeted marketing was exactly…