Tag: content marketing

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

November 18, 2020 | 3 min read

What makes good online content?

Good online content doesn’t just happen. To get and keep the attention of potential clients and search engines, attorneys must be strategic.

November 16, 2020 | 3 min read

All-in-one website hosting and legal marketing plans

You went to school to be an attorney, not a marketer. Get help with digital marketing from a team of experts in design, content, SEO, PPC, and more.

September 21, 2020 | 3 min read

What to look for in a good legal content writer

The best legal content writers can help you bring in clients, whether it is through websites, blogs, or social media. Learn how to find one in this blog post.

July 17, 2019 | 3 min read

Part 2: Building Your Online Authority With An Effective Linking Strategy

The links that point to your website—and the sites you link out to—say a lot to search engines about your reputation. And while you don’t always have complete control over which sites link to yours, there are steps to help boost visibility.

June 12, 2019 | 4 min read

How “pillar” content can positively affect your firm’s content marketing strategy

Content marketing is hard work. By the time you publish your firm’s latest blog, it’s time to write another. And social media is a whole other ballgame. The way to stay ahead and be successful with your content marketing approach is to be smart with your time – and ideas.

February 1, 2017 | 2 min read

Flex Your Legal Muscle By Blogging With Discipline

Weightlifting is one of the most intimidating workouts for average folks. Likewise, sitting down to write a blog post can leave many lawyers wondering where to even begin.

December 14, 2016 | 3 min read

Go Ahead. Get Emotional.

There’s a principle often cited in marketing that posits people make decisions based first in emotion and then use logic to try and justify that decision. Attorneys should understand that more than almost anyone.

November 18, 2016 | 2 min read

The Medium and The Message

Different platforms have distinct user bases, often with their own set of expectations. When considering what to say, make sure you're accounting for both the medium and the message.

November 16, 2016 | 1 min read

Taking The Sales High Road With Your Legal Blog

A well written and maintained legal blog gives you a platform to reach out to online consumers who need an attorney. A blog addresses their issues while enhancing your SEO campaign. Here’s how.

July 22, 2016 | 2 min read

Content Marketing – Gaining Clients by Creating Value

When you provide prospects with practical information, they’ll develop an awareness and affinity for your law firm. In contrast to traditional marketing that aims to tell potential clients about your firm’s qualifications and experience, content marketing shows them via such tools as blogs, social media posts, informational videos and the like.

December 18, 2015 | 2 min read

A Look Back At Our Greatest Misses Of 2015

Folks, they’re not all going to be hits. You’ve probably already heard the “inspirational” statistic that Babe Ruth struck out 1,330 times during his career. The lesson being: Don’t be afraid to “go for it” and risk failure. Well, with that indomitable spirit in mind, we’ve taken a look back at our least popular posts...

December 11, 2015 | 1 min read

Case Study: Targeting Your Best Clients With FindLaw

One of the toughest things to do in marketing is limit yourself. Choosing to highlight any one aspect of your law firm’s services can feel like cutting out every other potential client. And for some law firms, this is true. But in the case of DarrasLaw, a singular focus and highly targeted marketing was exactly…

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