Tag: consumer
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Tailoring Your Website (And Your Ads) for Hispanic Consumers
If you’re over the age of 34, the idea of tossing out your desktop or laptop computer and moving to a mobile-only experience probably seems crazy. Then again, ten years ago, we thought people who had ditched their land-line telephone were outliers. But if you want a sense of what the future holds…
A New Year. A Renewed Commitment.
Category: Milestones
In 2015, more so than ever before, FindLaw worked to ensure that our clients received the best performance and value for their marketing dollar. We did this by thoroughly preparing our clients for sweeping technology changes and introducing ever-more sophisticated performance monitoring. At the same time, we built upon and leveraged our unrivaled…
How Humdrum Legal Issues Can Mean New Business
Category: Lawyer Marketing Insights
Pop quiz: What are the three most common legal issues faced by consumers? Ask the average television viewer this question and they might guess assault, murder and high stakes insurance fraud. As you know, reality is far more prosaic. In fact, our 2014 U.S. Consumer Legal Needs Survey revealed that…
White Paper: You Can’t Ignore a Third of Your Firm’s Potential
Category: Lawyer Marketing Insights
Where will more and more of your new clients come from? Would you believe — the coffee shop just around the corner from your office? All right, it’s not quite that simple. But it’s not far off the mark. Here’s why: more and more consumers are using mobile devices—smartphones and tablets…
Using Color to Get Consumers to Contact You
Category: Lawyer Marketing Insights
As a designer, I’m often asked, “What color will get website visitors to contact my firm?” Blue is the color of trust, so it must be the best. Red stands out, so perhaps a red “Contact Us” button will attract leads? The simple answer is there is no best color.
FindLaw and Google Legal Market Trends Infographic
Category: Legal Marketing News
The web is crucial for those seeking legal services. From the devices consumers are using to how they are searching online, this infographic from FindLaw and Google shows how today’s attorney-seekers are behaving.
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The Number One Factor Legal Consumers Consider
Category: Lawyer Marketing Insights
The good news is your hard work has paid off. Potential legal clients are absolutely motivated by your expertise. The bad news though – many law firms promote themselves in terms that aren’t important to these same legal consumers, which is a key finding fromFindLaw’s 2014 U.S. Consumer Legal Needs Survey.
Strategies for Marketing Your Law Firm to the DIY Crowd
Category: Lawyer Marketing Insights
A recent survey of legal consumers revealed that over half (55%) of respondents contacted a legal professional for assistance. While “over half” sounds good, there is still a large percentage who chose another path. As you look at their decisions, think about the opportunity for growth these individuals represent: • 20% handled the situation on…