Tag: consumer behavior
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Your Website’s Traffic Report, Part 2: Why Things Aren’t What They Seem
Category: Lawyer Marketing Insights
In part 1, we discussed why your firm shouldn’t rely on your website’s traffic report as a measure of your online marketing’s effectiveness. Even big numbers of visitors don’t always translate into new business—which, after all, is why you have an online presence. This time, we’ll look at why your traffic report might not…
It’s Official: Mobile-Friendliness Matters to Google
Category: In The News
When your brand name becomes a verb, you know you’ve made it. There’s no debating the dominant role Google plays in the online search industry. Their size and influence controls the fates of websites the world over. Simply put, what Google says often goes. So when the biggest name in search gives the world…