Tag: consistency

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

January 30, 2015 | 3 min read

Be Consistent Yet Customized: The Challenge All Law Firms Face

Think about your current clients. If each of them recommended your legal services to a friend, how would they describe working with your firm? Obviously their cases and outcomes would be different – so would your tactics for serving them – but would there be a positive common thread across all their experiences?

May 28, 2014 | 2 min read

Don’t Confuse Potential Clients with an Inconsistent Brand

As you market your law firm across all the various platforms available in today’srapidly shifting marketplace, keep one crucial word in mind: consistency. Whether your firm specializes in criminal or family law, the proliferation of Internet-based marketing tools and tactics presents a great opportunity to expand and solidify your customer base…

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