Tag: consideration

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

July 10, 2019 | 6 min read

3 Questions Your Firm Should Be Asking Before Hiring a Marketing Vendor

The average day of a marketing coordinator at a law firm is far from average. At this point, you may be an expert at the balancing act of time management – juggling deadlines, schedules, timelines and meetings, all while trying to find new clients and market the firm. Sometimes you need a little help clearing your…

July 4, 2018 | 3 min read

Law Client Intake Best Practices

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Sadly, small law firms across the country still struggle with prospect intake, leaving many potential clients on the table.

June 27, 2018 | 3 min read

How Google’s Mobile Indexing Affects your Law Firm’s Marketing

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Want your website to be found? Then you need to understand Google's position on mobile websites indexing.

June 20, 2018 | 3 min read

The Power of Paid Search: Understanding advertising’s influence on the buyer’s journey

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PPC advertising is powerful. But not just from a law firm's perspective. Paid search can have a significant impact on the legal consumer's buyer journey.

May 23, 2018 | 4 min read

How To Understand and Measure Today’s Mobile Legal Consumer Journey

While five years ago many of your prospects were searching for an attorney on their desktop, today they’re mobile. Now that Google search results are mobile oriented and there’s a smartphone in every pocket, it’s past time your firm implemented marketing plans based on Apple and Samsung, not Dell and HP. This isn’t as hard…

May 16, 2018 | 3 min read

Why Click-to-Call Counts For So Much

What performance metric matters the most? Opinions may vary, but for most attorneys, the number they really want to watch is Click-to-Call.

May 9, 2018 | 3 min read

A Tale of Three Clients: Integrated Marketing and the Legal Consumer

Consumer journeys are wildly different, even if potential clients calling your firm seem similar. That’s why a diversified approach to online legal marketing is so essential to your firm’s success.

March 28, 2018 | 4 min read

Learning Intake Solutions from Across Industries

Businesses outside of the legal field know how good client intake leads to more sales and more volume. What can law firms learn from other industries?

March 7, 2018 | 2 min read

Consumers are Ready for Social Video. Are You?

Category: Product Launches
Bringing video content to your law firm's marketing one of the most effective ways to engage audiences on social media.

February 14, 2018 | 3 min read

How Branded Search Campaigns Protect Your Law Firm from Competitors

Category: FindLaw Solutions
Why in the world would your competition buy PPC ads with your law firm name? Because it works. The good news is, you can stop them in their tracks.

January 24, 2018 | 3 min read

FindLaw Can Help Your Firm Connect With New Business in 2018

How do you get more clients to your law firm? It starts by seeing the connections in everything you do to market yourself as a lawyer.

January 5, 2018 | 4 min read

Are Your Pay-Per-Click Ads Boosting Your Vendor’s Business – But Not Yours?

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Watch closely how your PPC ads are being handled. You could find yourself paying a vendor that is more interested in its own returns than on those of your firm.

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