Tag: client aquisition
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Becoming a virtual virtuoso: Tips for attorneys on how to conduct video consultations
Category: Lawyer Marketing Insights
Virtual consultations provide a safe, easy, and cost-effective way to see, communicate, and connect with current and prospective clients. See tips for how to build and maintain rapport while servicing clients virtually.
Overcoming the Language Barrier: Three Reasons Why You Don’t Need to Speak Spanish to Appeal to Spanish-Speaking Consumers
Category: Lawyer Marketing Insights
How is your law firm connecting with Spanish-speaking prospective clients? Don't let the fact that you aren't fluent in Spanish hold you back.
Four Truths about Leads That Attorneys Must Know
Category: Lawyer Marketing Insights
You might call him or her a lead. Or a prospect. Or maybe a contact. In the world of law firm marketing, it’s an individual who has expressed a legal need and a desire to speak with an attorney. Not yet a customer, a lead presents an opportunity to connect with someone…
Getting People to Consider You When They’re Considering an Attorney
Category: Lawyer Marketing Insights
While what follows might not make much sense, according to recent research commissioned by FindLaw, it’s something that lawyers need to be aware of, and act upon: When considering an attorney, most consumers hold interpersonal and emotional factors just as highly as degrees and experience. This finding comes from FindLaw’s recently conducted…
Strategies for Marketing Your Law Firm to the DIY Crowd
Category: Lawyer Marketing Insights
A recent survey of legal consumers revealed that over half (55%) of respondents contacted a legal professional for assistance. While “over half” sounds good, there is still a large percentage who chose another path. As you look at their decisions, think about the opportunity for growth these individuals represent: • 20% handled the situation on…
Less is More: 4 Tips to Attract Clients by Simplifying Their Choices
Category: Lawyer Marketing Insights
If your law firm’s website offers too many choices, chances are good that potential clients will make the one choice you don’t want them to make: going elsewhere. It may sound counterintuitive, but offering people too many options can confuse them and lead to them making no decision at all.
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