Tag: citation

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

November 6, 2014 | 2 min read

Two Key Approaches for Building a Robust Citation Footprint

First question: What is a “citation”? It’s simply an online listing of your firm outside of your own website. So why is a citation important? Actually, the question should be posed: Why are many citations important? Having a broad network of external citations to your business helps establish your firm’s authority…

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