Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Acquiring traffic is where firms instinctively place a significant amount of their marketing dollars. But it’s critical to connect with those consumers once they arrive. Investing in conversion tools that directly engage consumers is as important as spending on traffic generation.
You might find it hard to believe that people could prefer you contact them via Facebook Messenger rather than by telephone. (Especially when they’re reading Facebook on an actual telephone.) But as any savvy businessperson can tell you, you don’t always have to understand something in order to benefit from it.
It’s been said, “You can lead a horse to water, but you can’t make him drink.” This is true for online marketing as well. You can do everything right to bring prospective clients to your law firm’s website, but you can’t force them to contact you. But you can make it easier…..