Tag: Case Study

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

October 31, 2016 | 1 min read

Case Study: A Tale of Haunting Assumptions

It's a common misconception that computers spook senior citizens. But when you’re a lawyer specializing in social security and disability benefits, opting out of online marketing means ignoring over half of your potential clients.

July 14, 2016 | 1 min read

Case Study: Experience Is The Best Teacher

Lauren Clark hung her shingle without an established client base and, like any small business, needed to build her roster as quickly as possible. Lauren knew what she was getting in to. She understood that the tale of a solo startup is often a tragic one.

March 18, 2016 | 1 min read

Case Study: A Legal Directory Strategy That Works

Is it a key element of your visibility strategy, or just table stakes for being online at all? For Bowden Cyr, PLLC, legal directories are an invaluable resource. The Twin Cities law firm helmed by Susan Bowden and Lisa Watson Cyr uses the FindLaw and Super Lawyers directories as well as…

December 11, 2015 | 1 min read

Case Study: Targeting Your Best Clients With FindLaw

One of the toughest things to do in marketing is limit yourself. Choosing to highlight any one aspect of your law firm’s services can feel like cutting out every other potential client. And for some law firms, this is true. But in the case of DarrasLaw, a singular focus and highly targeted marketing was exactly…

October 21, 2015 | 1 min read

A Case Study In Law Firm Marketing: Roberts Law Group

When FindLaw started seeing a noticeable decrease in traffic to robertslawteam.com, we contacted the client – Roberts Law Group – to address their new challenge. While the law firm’s marketing program had performed at a high level in the past, clearly something had changed. Roberts Law Group had always focused on using best practices in…

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