Tag: business development
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
How to ask for client reviews
Category: Lawyer Marketing Insights
Learn some of the benefits of online reviews and then review a basic plan for how you can effectively ask for them in the normal course of business.
Leveraging LinkedIn to grow your law firm
Category: Lawyer Marketing Insights
LinkedIn is a free-flowing knowledge exchange environment that serves as an avenue to tout your firm's expertise and grow your network.
What your law firm needs to know about Google Local Services ads
Category: Lawyer Marketing Insights
Google Local Services ads are emerging as an option that may benefit your law firm's digital marketing.
Using the 2021 Legal Planner to Chart a Course to the Future
Category: Lawyer Marketing Insights
With the tools and tactics we’ve outlined in this Legal Planner, you can help put your law firm’s growth on more sure footing.
Becoming a virtual virtuoso: Tips for attorneys on how to conduct video consultations
Category: Lawyer Marketing Insights
Virtual consultations provide a safe, easy, and cost-effective way to see, communicate, and connect with current and prospective clients. See tips for how to build and maintain rapport while servicing clients virtually.
Branching out: Practice area pivots that make sense
Category: Lawyer Marketing Insights
Has business dipped at your small firm due to COVID-19? Learn more about how to determine if a practice area pivot makes sense.
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Balancing act: Mastering the business and practice of law
Category: Lawyer Marketing Insights
Is it possible for small law firms and solo attorneys to find and maintain balance while practicing law and running a business?
How Humdrum Legal Issues Can Mean New Business
Category: Lawyer Marketing Insights
Pop quiz: What are the three most common legal issues faced by consumers? Ask the average television viewer this question and they might guess assault, murder and high stakes insurance fraud. As you know, reality is far more prosaic. In fact, our 2014 U.S. Consumer Legal Needs Survey revealed that…