Tag: branding

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

December 11, 2019 | 7 min read

You Can’t Predict, But You Can Prepare: Managing Your Firm’s Brand in the Face of Uncertainty

Your practice doesn’t look the exact same way it did five years ago, so what is it going to look like five years from now? It’s hard to say— and, you might think, equally as hard to position your law firm for a future you can’t predict.

October 9, 2019 | 5 min read

Don’t Hesitate to Share the Love on Love Your Lawyer Day

First established in 2001 by Fort Lauderdale business attorney Nader Anise, Love Your Lawyer Day has grown to become a global recognition of law firms’ contributions to their clients and their communities. This year, it falls on November 1. And now is the time to sign up for alerts and early access promotions to win…

August 14, 2019 | 5 min read

First Impressions Matter … What Do Prospective Clients Think Of Your Firm?

There is no magic formula to turn every prospective client into a paying client. There are, however, several steps you can take to highlight and promote your firm’s best attributes to win over prospective clients.

December 12, 2018 | 8 min read

How to Create a Social Media Style Guide for Your Law Firm (with template!)

While no one is immune to online fumbles, having a well-defined style guide can help you navigate the waters of social media when things get murky.

March 7, 2018 | 2 min read

Consumers are Ready for Social Video. Are You?

Category: Product Launches
Bringing video content to your law firm's marketing one of the most effective ways to engage audiences on social media.

February 28, 2018 | 2 min read

Law Clients Want Expertise. Here’s How to Show It to Them.

You could be an absolute expert in your particular field, but if your only means of showing that prowess online is through an unread blog post on a low-trafficked website... well then you're not getting all you could out of your effort.

February 14, 2018 | 3 min read

How Branded Search Campaigns Protect Your Law Firm from Competitors

Why in the world would your competition buy PPC ads with your law firm name? Because it works. The good news is, you can stop them in their tracks.

January 24, 2018 | 3 min read

FindLaw Can Help Your Firm Connect With New Business in 2018

How do you get more clients to your law firm? It starts by seeing the connections in everything you do to market yourself as a lawyer.

November 22, 2017 | 2 min read

4 Tips to Prepare Your Law Firm for the Spotlight

Sometimes lawyers are thrust into the spotlight. Here are some tips for making sure you and your law firm look your best.

October 27, 2017 | 3 min read

Three Ways to Celebrate Love Your Lawyer Day

Category:
Love Your Lawyer Day is November 3, 2017. It's a great opportunity for law firms to enhance their reputation among the communities they serve. Here are some tips for making the most of the day.

October 4, 2017 | 4 min read

What’s Your Law Firm’s Client Experience?

Today’s consumer has access to more information about your law firm in their front pocket than their parents could have gathered in a year. Thanks Internet! Does your client experience reflect this reality?

September 22, 2017 | 4 min read

Want To Be A More Efficient Attorney? Personalize Your Processes.

Technology doesn't always play well with the work of being a lawyer. Discover these little changes that could add up to a more efficient or more enjoyable work experience.

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