Tag: branding
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
You Can’t Predict, But You Can Prepare: Managing Your Firm’s Brand in the Face of Uncertainty
Category: Legal Marketing News
Your practice doesn’t look the exact same way it did five years ago, so what is it going to look like five years from now? It’s hard to say— and, you might think, equally as hard to position your law firm for a future you can’t predict.
Don’t Hesitate to Share the Love on Love Your Lawyer Day
Category: Legal Marketing News
First established in 2001 by Fort Lauderdale business attorney Nader Anise, Love Your Lawyer Day has grown to become a global recognition of law firms’ contributions to their clients and their communities. This year, it falls on November 1. And now is the time to sign up for alerts and early access promotions to win…
First Impressions Matter … What Do Prospective Clients Think Of Your Firm?
Category: Lawyer Marketing Insights
There is no magic formula to turn every prospective client into a paying client. There are, however, several steps you can take to highlight and promote your firm’s best attributes to win over prospective clients.
How to Create a Social Media Style Guide for Your Law Firm (with template!)
Category: Solo Practitioner Tips
While no one is immune to online fumbles, having a well-defined style guide can help you navigate the waters of social media when things get murky.
Consumers are Ready for Social Video. Are You?
Category: Product Launches
Bringing video content to your law firm's marketing one of the most effective ways to engage audiences on social media.
Law Clients Want Expertise. Here’s How to Show It to Them.
Category: FindLaw Solutions
You could be an absolute expert in your particular field, but if your only means of showing that prowess online is through an unread blog post on a low-trafficked website... well then you're not getting all you could out of your effort.
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How Branded Search Campaigns Protect Your Law Firm from Competitors
Category: FindLaw Solutions
Why in the world would your competition buy PPC ads with your law firm name? Because it works. The good news is, you can stop them in their tracks.
FindLaw Can Help Your Firm Connect With New Business in 2018
Category: Lawyer Marketing Insights
How do you get more clients to your law firm? It starts by seeing the connections in everything you do to market yourself as a lawyer.
4 Tips to Prepare Your Law Firm for the Spotlight
Category: Lawyer Marketing Insights
Sometimes lawyers are thrust into the spotlight. Here are some tips for making sure you and your law firm look your best.
Three Ways to Celebrate Love Your Lawyer Day
Category: In The News
Love Your Lawyer Day is November 3, 2017. It's a great opportunity for law firms to enhance their reputation among the communities they serve. Here are some tips for making the most of the day.
What’s Your Law Firm’s Client Experience?
Category: Lawyer Marketing Insights
Today’s consumer has access to more information about your law firm in their front pocket than their parents could have gathered in a year. Thanks Internet! Does your client experience reflect this reality?
Want To Be A More Efficient Attorney? Personalize Your Processes.
Category: Lawyer Marketing Insights
Technology doesn't always play well with the work of being a lawyer. Discover these little changes that could add up to a more efficient or more enjoyable work experience.