Tag: brand

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

January 15, 2020 | 4 min read

Planning to expand your legal offerings? The importance of protecting your law firm’s brand.

If you make the decision to expand your brand to include a new area of law, you should have a clear and compelling message that speaks to why you’re the right attorney to hire, and that message needs to be part of a comprehensive marketing plan.

March 11, 2016 | 2 min read

How To Build Client Trust In A Matter Of Clicks

Gaining your audience’s trust is an essential part of converting fast-paced legal consumers into clients. But it raises the question, how do you get people to trust you when they’re moving so quickly? Thankfully, the answer isn’t particularly complicated. Just remember that consumers are affected by a number of different factors during the buying process.

June 26, 2015 | 2 min read

Build Your Law Firm’s Brand—In Everything You Do

It’s crucial for your law firm to pay attention to its brand. Your brand is your identity in the marketplace. That means your firm has a brand whether you pay attention to it or not. And if you aren’t paying attention, you’re losing business. So what is your law firm’s brand?

| 1 min read

The Secret To Creating A Strong Brand

Last week, we talked about three myths that most attorneys believe when it comes to branding. Today, we’ll dive deeper into exactly how attorneys can develop strong brands, and thus realize even greater benefits from their law firm marketing efforts. We’ll do it with help from our white paper, Marginalizing Your Most Powerful Asset: What…

June 18, 2015 | 1 min read

What’s In A Law Firm’s Brand?

Think, for a moment, about your law firm’s reputation. Are you thought of as a problem solver? Maybe your clients see you as a trusted advisor? Or perhaps you’re the heavy hitter who comes in to get people out of legal trouble. Now think about your law firm’s brand. If you’re like many lawyers…

September 12, 2014 | 2 min read

It’s Not What You Say…It’s What Other People Say

We’ve all heard the saying that it’s not what you say, but what you do that matters. These days, it might be even more accurate to say that it’s what others say about you that matters most – and that can have big implications for how you attract clients. Of course, providing excellent legal service…

May 22, 2014 | 2 min read

Congrats on the Legal Award! Now What?

Congratulations! You’ve won a prestigious industry award. Maybe you’ve received a recognition from Super Lawyers or picked up a national accolade in your specialty. You’re basking in the glow of what you’ve achieved. But once you’re done doing that, ask yourself: What am I going to do with it? In fact, you can, and should…

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