Tag: blogging

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

July 8, 2020 | 3 min read

Why Google loves Q&As and why that’s good for your firm

To meet prospective clients’ needs and get the attention of search engines, displaying content in a simple question and answer or FAQs format can be very effective.

May 14, 2020 | 4 min read

Digital marketing tools for law firms: Getting off on the right foot

See answers to questions posed during our recent webcast, Making The Most Of It: Optimizing Your Firm’s Digital Marketing In Uncertain Times. Get tips on how small law firms can maintain relevancy and visibility and get the most out of their digital marketing efforts and investments.

November 6, 2019 | 5 min read

Flexing Your Thought Leadership Muscles Via Blogging

Given the work demands and time constraints attorneys like you face, it’s no wonder that things like writing and regularly contributing to a firm’s blog, tend to fall way down, or completely off, the priority list.

August 21, 2019 | 6 min read

5 Tips To Optimize Your Law Blog For SEO

Writing valuable blog posts is a critical aspect of online legal marketing. A good law blog can help boost SEO, raise a law firm’s brand awareness and prove your expertise to legal consumers interested in hiring you.But starting a blog is one thing. Most attorneys have the knowledge and talent to go on at length…

November 18, 2016 | 2 min read

The Medium and The Message

Different platforms have distinct user bases, often with their own set of expectations. When considering what to say, make sure you're accounting for both the medium and the message.

October 12, 2016 | 2 min read

What Not to Say When Marketing Your Law Firm

A medical degree is a lot like a law degree in that it comes with a wealth of jargon that is important to your profession. But it also means a lot of terms and phrases that clients will not understand.

April 8, 2016 | 2 min read

Perfect Writing For Imperfect Lawyers

A few days ago, I addressed some simple ways to get around writers’s block. As is often the case, I had more to say than I could fit in one post. I can usually get past that, but there is one thing I wanted to address separately: Attorneys need to let go of perfection….

March 30, 2016 | 3 min read

A Two-part Solution For Lawyers Facing Writer’s Block

Are you bad at writing? I’m not talking about the common documentation that’s part of your daily routine or even creative writing. I’m talking about creating compelling content for your law firm website. It’s ok if this isn’t exactly where you shine. Writing doesn’t come naturally to everyone. Even among the best writers, putting…..

December 16, 2015 | 1 min read

Free Playbook: Going Beyond A Basic Website

Frequent readers of this blog and FindLaw clients already know: A simple website is not enough to get your firm noticed by today’s legal consumers. Your website may be the center of your online presence. In theory, the design and content attracts relevant site visitors who will choose to contact your law firm.

September 9, 2015 | 2 min read

What Attorneys Can Learn From Our Top Posts of 2015

These pages have told you many times before, take the time to look back at your law firm website’s performance. It’s the only way to know which of your online marketing tactics are working, and which ones need to be modified or abandoned. In the interest of practicing what we preach….

August 26, 2015 | 2 min read

Send Your Law Firm Back to School

Category: In The News
As your law firm faces the end of summer, your next client could be facing their first run-in with the law. More than 20 million students are expected to attend colleges and universities in the U.S. in the next few weeks……

May 14, 2015 | 2 min read

Your Legal Blog: It Can Be Two Things

Whether your legal blog is a well-oiled machine, a fledgling endeavor or nothing more than a pipe dream in your mind, you’re bound to face the question every other blogger has dealt with: Should I limit the focus of my blog to one topic or expand my content to reach a broader….

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