Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Legal issues are stressful affairs. Consumers today want to find a good lawyer who can alleviate that stress as quickly as possible. It should be no surprise then, that they are looking for legal help online more than ever before.
Even with blended search, your firm’s website is still a powerful attractor of business. What makes it different is this: Your website is just a part of your online marketing strategy. But it’s still a very important one.
Writing evergreen content means your message will continue to stay relevant to readers long after you post it online.
Legal consumers and moviegoers have something in common. They both notice quality and thoughtfulness. Does that describe your law firm videos?
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Social media marketing is a loaded topic. Attorneys need to think about what to post, how to handle negative reviews and how to track the impact of their presence.
Let's take a look at some more tips and tricks for your law firm to adapt its digital marketing to voice search and voice-enabled devices.
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Learn practical tips on how to adapt your law firm's marketing to voice search.
Attorneys need to see the connection between smart speakers, voice-driven searches and legal consumers with disabilities.
Reach more gen x legal consumers with a mix of old-school tactics and modern online marketing.
Want to get better at Twitter? Follow the lead of some of the NBA's most social-savvy examples.
There's a strong connection between your law firm's intake practices and your online reputation. Get a grip on the former, and watch the latter improve.