Tag: Attorney Biography

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

May 29, 2015 | 2 min read

Even More Tips for Your Best Attorney Headshot

In a previous post, I listed some general guidelines for how to take your best attorney headshot. I discussed the merits of presenting yourself as a likeable and trustworthy attorney and how to appeal to the basic human impulses of your potential clients. But a lot of attorneys remain stymied by some of the…

March 10, 2015 | 2 min read

Common Attorney Bio Mistakes to Avoid

A few weeks ago, I outlined some guidelines for writing an attorney biography that can help you stand out from the competition. I wrote about how your bio should speak to your future clients’ needs instead of your ego and outlined some basic “do’s” regarding style and salesmanship. This time around…

January 20, 2015 | 2 min read

Why Your Attorney Bio Isn’t Really About You

Imagine you’re hiring a professional service like a financial advisor. A quick view of their profile will give you a sense of their qualifications. Researching multiple advisors will probably result in similar qualifications, right? It’s only when you get a sense of their personalities that you start to see a difference between these professionals.

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