Tag: analytics

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

January 11, 2021 | 3 min read

3 tips for understanding website data and improving performance

Website data may seem like gibberish now, but with patience and a good process, you can use data to make smart decisions about your digital marketing.

February 6, 2019 | 9 min read

Facebook Insights 101: How to Use Facebook Analytics to Shape your Social Strategy

Follow along to learn about some of the most valuable insights measured in Facebook and how you can use these to build a healthy and strong social media presence for your firm.

December 2, 2016 | 2 min read

Watch Caddyshack, Then Watch Your Law Firm’s Performance

Ty Webb didn't measure himself against anything, really. And when asked about his golf game, he mocks the very idea of evaluating his performance. You, I’m afraid, have no such luxury.

October 7, 2016 | 3 min read

Leave Your Local Phone Number Behind

Earlier this year, I published this post explaining the appropriate locations for a call tracking number versus your law firm’s local phone number. The reason for this was that tracking numbers allowed firms to see the results of their marketing more easily, while local destination numbers did the work of optimizing your local search results.…

February 17, 2016 | 2 min read

When One Law Firm Has Two (Or More) Phone Numbers

“Should I use a call tracking number or my ‘real’ phone number?” This is one of the most common questions law firms ask when building a website with FindLaw. Like many aspects of law firm marketing, the answer isn’t always one or always the other. The best strategy is actually a mix of the two.

December 2, 2015 | 2 min read

Three Things Law Firms Should Have Done In 2015

It’s that time of year – time to look back and take stock of 2015. Hopefully for you and your law firm, it was a year of positive growth and success. But of course, there’s always a chance to improve. With that in mind, let’s take a look at these three suggested changes from last…

July 29, 2015 | 2 min read

Fix Your Firm’s Leaky Bucket

So today, let’s ask the hard question: How many of your website’s visitors actually become clients? Not surprisingly, this is tough to answer for a lot of businesses – law firms included. Conversion goals for a law firm are a little different than an ecommerce site like Amazon.com. Your site doesn’t have a “shopping cart”…

June 24, 2015 | 1 min read

On Wine, Websites And Working With Web Designers

This one goes out to the wine aficionados out there. Think back to your early experiences with what Robert Louis Stevenson called, “bottled poetry”. Odds are, you weren’t born knowing your Beaujolais from your Bordeaux. You probably had to learn to articulate something as abstract as “finish” and it’s safe to assume that your palette…

March 16, 2015 | 2 min read

Your Website’s Traffic Report, Part 1: Things Aren’t What They Seem

Check your website analytics one morning, and either of these results would make your day: • Your firm received 10,000 website visits • Your firm ranked on the first page of Google With metrics like these, it must be obvious that you and your firm are doing something right in your online marketing.

August 15, 2014 | 2 min read

Website Analytics 102: Using Data to Strengthen Your Website

Unique visits, page views, time on site—keeping watch over all of your website’s performance statistics often feels like a hassle. In reality, these data points are worth your time and can often make the difference between new cases and lost opportunities. You see, when it comes to attracting new business…

August 8, 2014 | 2 min read

Website Analytics 101: Four Basic Metrics for Attorneys to Monitor

You know (or should) that having a website is essential to your firm’s success. More and more consumers are looking to the web for attorneys and recommendations. And you know (or should) that keeping your website fresh and useful to consumers is crucial to attracting new business. But all that’s not enough…

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