Tag: analytics
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Facebook Insights 101: How to Use Facebook Analytics to Shape your Social Strategy
Category: FindLaw Solutions
Follow along to learn about some of the most valuable insights measured in Facebook and how you can use these to build a healthy and strong social media presence for your firm.
Watch Caddyshack, Then Watch Your Law Firm’s Performance
Category: FindLaw Solutions
Ty Webb didn't measure himself against anything, really. And when asked about his golf game, he mocks the very idea of evaluating his performance. You, I’m afraid, have no such luxury.
Leave Your Local Phone Number Behind
Category: FindLaw Solutions
Earlier this year, I published this post explaining the appropriate locations for a call tracking number versus your law firm’s local phone number. The reason for this was that tracking numbers allowed firms to see the results of their marketing more easily, while local destination numbers did the work of optimizing your local search results.…
When One Law Firm Has Two (Or More) Phone Numbers
Category: Lawyer Marketing Insights
“Should I use a call tracking number or my ‘real’ phone number?” This is one of the most common questions law firms ask when building a website with FindLaw. Like many aspects of law firm marketing, the answer isn’t always one or always the other. The best strategy is actually a mix of the two.
Three Things Law Firms Should Have Done In 2015
Category: Lawyer Marketing Insights
It’s that time of year – time to look back and take stock of 2015. Hopefully for you and your law firm, it was a year of positive growth and success. But of course, there’s always a chance to improve. With that in mind, let’s take a look at these three suggested changes from last…
Fix Your Firm’s Leaky Bucket
Category: Lawyer Marketing Insights
So today, let’s ask the hard question: How many of your website’s visitors actually become clients? Not surprisingly, this is tough to answer for a lot of businesses – law firms included. Conversion goals for a law firm are a little different than an ecommerce site like Amazon.com. Your site doesn’t have a “shopping cart”…
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On Wine, Websites And Working With Web Designers
Category: FindLaw News
This one goes out to the wine aficionados out there. Think back to your early experiences with what Robert Louis Stevenson called, “bottled poetry”. Odds are, you weren’t born knowing your Beaujolais from your Bordeaux. You probably had to learn to articulate something as abstract as “finish” and it’s safe to assume that your palette…
Your Website’s Traffic Report, Part 1: Things Aren’t What They Seem
Category: Lawyer Marketing Insights
Check your website analytics one morning, and either of these results would make your day: • Your firm received 10,000 website visits • Your firm ranked on the first page of Google With metrics like these, it must be obvious that you and your firm are doing something right in your online marketing.
Website Analytics 102: Using Data to Strengthen Your Website
Category: Lawyer Marketing Insights
Unique visits, page views, time on site—keeping watch over all of your website’s performance statistics often feels like a hassle. In reality, these data points are worth your time and can often make the difference between new cases and lost opportunities. You see, when it comes to attracting new business…
Website Analytics 101: Four Basic Metrics for Attorneys to Monitor
Category: Lawyer Marketing Insights
You know (or should) that having a website is essential to your firm’s success. More and more consumers are looking to the web for attorneys and recommendations. And you know (or should) that keeping your website fresh and useful to consumers is crucial to attracting new business. But all that’s not enough…