Tag: advertising

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

July 17, 2015 | 2 min read

4 Keys To Your Law Firm’s Organic Social Media Success

Many of the law firms I work with are able to drive hundreds of visitors to their websites each month using social media. Would you like to know how they’re doing it? Like all of your digital marketing efforts, it’s important to understand both the organic and paid sides of social media.

May 29, 2015 | 2 min read

Preparing Your Law Firm for the Internet of Tomorrow

Think about a time when you’re not at your desk in front of the computer. Maybe it’s while you’re at court. Maybe it’s out with friends at a restaurant. Maybe it’s in the evening with your feet up on your sofa. Pick any of those times and ask yourself: Are you online at that moment?

February 4, 2015 | 2 min read

Lawyer Marketing Lessons From Loctite’s Super Bowl Ad

Much has already been written about the advertising hits and misses during Super Bowl XLIX, but one thing is certain, most ads were simple brand plays. At cost of $4.5 million per 30-second spot, the majority of advertisers aimed for general awareness over product sales. And it worked. Take Loctite for example…

October 24, 2014 | 1 min read

Who is Running Your Firm’s PPC Ads?

Who do you entrust to run your firm’s PPC advertising? A nephew you consider “online savvy?” The friend who dabbles in marketing as a hobby? Or maybe you are doing it yourself, monitoring the keywords and managing each campaign’s budget every day. The bottom line is this: You need someone who is transparent...

August 1, 2014 | 2 min read

Pay-Per-Click Strategies Part 2: Defending Your Firm’s Brand

In last week’s article, we discussed howpay-per-click (PPC) marketing can target specific geographies and practice areas.This week, we’ll explore an alternative strategy: using PPC ads to defend an existing brand. How will you know if this strategy is right for you? One perspective depends on how strong your law firm’s brand is already.

July 25, 2014 | 2 min read

Pay-Per-Click Strategies Part 1: Advertise Your Specialty, Not Your Firm

Pay-Per-Click (PPC) marketing is a complex and valuable tool that isn’t always understood properly. PPC ads are small links most often seen at the top and sides of a search engine results page. These ads have a very prominent visual position and often look like a “top hit” search result. With such desirable placement…

March 27, 2014 | 2 min read

Is TV Dead? Not for Law Firms

“TV is dead” is a common refrain heard in marketing circles where the edgiest ideas often get the most attention. It’s not surprising if you look at the anecdotal evidence. Between iPads, smartphones, mobile apps and the proliferation of new media, how does anyone have time to watch TV and why would advertisers waste…

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