Tag: advertising

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

September 30, 2019 | 4 min read

3 Things to Consider When Budgeting Your Firm’s Marketing Dollars

Does the thought of creating a strategic marketing budget for your law firm throw you into a case of analysis paralysis? You’re not alone. It’s one of the most important decisions you will make for the future of your firm, and the number of options can seem overwhelming.

December 19, 2018 | 5 min read

Understanding the Details of Law Firm Pay-per-click

Many people ask how to increase their pay-per-click success rate without increasing their budget. Luckily there are ways to do so.

November 28, 2018 | 5 min read

What PPC Strategy is Right for You?

The truth is, pay-per-click is complicated. But figuring out which PPC strategy your firm should pursue doesn’t have to be a difficult exercise.

November 21, 2018 | 8 min read

Make Facebook’s New Advertising Rules Work for You

The new rules Facebook put in place this past summer have had a big impact on how law firms use it for advertising. But here’s the good news: The changes can actually make your firm’s advertising stronger.

November 14, 2018 | 4 min read

Why Has “Issues Advertising” Become a Big Issue for Law Firms on Facebook?

Category: FindLaw News
This year, Facebook has stood under the hot lights of public scrutiny. In response, it enacted new rules that cover anything that falls under a standard referred to as “issues advertising.”

November 7, 2018 | 5 min read

Social Video: Consumers Want It, Law Firms Need It

Both your prospects and Facebook want videos of your firm. To capture their attention, you’ll need to embrace the ten-second approach to shooting for social media.

October 31, 2018 | 5 min read

Facebook Has Started Rejecting Law Firm’s Ads. FindLaw’s Research Reveals Why

Category: FindLaw News
Through extensive experimentation and analysis, FindLaw has identified patterns in rejected ads, vulnerable practice areas and ways to work around Facebook’s newer, stricter guidelines.

September 30, 2016 | 1 min read

One Month, 9 Million Legal Consumers and Your Ad

A legal site like FindLaw.com is more than just a directory. What about the millions of legal consumers who come to research their issues and needs every month? What’s the best way to reach them?

October 16, 2015 | 2 min read

Attorney Q&A: PPC Advertising Strategies for Your Firm

Category:
As is often the case, our recent webcast, “Four Pay-per-click Advertising Strategies for Law Firms” raised some insightful questions from our audience. If you would like to view an archived copy of the webcast, please visit this page. And for those of you who submitted questions during the event, I’ve…

September 16, 2015 | 3 min read

The Most Expensive Mistakes in PPC – Part 2

Category: In The News
Last week, I introduced two of the most expensive mistakes in PPC, leaving off with targeting “expensive” keywords that aren’t even likely to bear fruit. But while some PPC advertisers aim too high with their keyword goals, the opposite can be just as problematic. Mistake #3: Setting your sights on being mediocre (or worse)…

September 2, 2015 | 2 min read

How to Choose the Right Legal Directory for Your Law Firm

As you’ve probably already heard, listing your attorney profile in an online directory is a smart move. Legal directories place your profile in front of consumers actively looking to hire an attorney. More importantly, directories are a foundation for building a comprehensive online presence. But how do you choose the right…..

July 24, 2015 | 2 min read

4 Keys to Paid Social Media Success

In last week’s post, I talked about the importance of building an authentic social presence organically. Now, I’ll share more about how to incorporate paid social advertising into your law firm’s marketing strategy. So why is social advertising beneficial for law firms? There are two primary reasons. First, it’s incredibly cost effective.

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