Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Category: Lawyer Marketing Insights
Does the thought of creating a strategic marketing budget for your law firm throw you into a case of analysis paralysis? You’re not alone. It’s one of the most important decisions you will make for the future of your firm, and the number of options can seem overwhelming.
Many people ask how to increase their pay-per-click success rate without increasing their budget. Luckily there are ways to do so.
The new rules Facebook put in place this past summer have had a big impact on how law firms use it for advertising. But here’s the good news: The changes can actually make your firm’s advertising stronger.
Category: FindLaw News
This year, Facebook has stood under the hot lights of public scrutiny. In response, it enacted new rules that cover anything that falls under a standard referred to as “issues advertising.”
Both your prospects and Facebook want videos of your firm. To capture their attention, you’ll need to embrace the ten-second approach to shooting for social media.
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Category: FindLaw News
Through extensive experimentation and analysis, FindLaw has identified patterns in rejected ads, vulnerable practice areas and ways to work around Facebook’s newer, stricter guidelines.
A legal site like FindLaw.com is more than just a directory. What about the millions of legal consumers who come to research their issues and needs every month? What’s the best way to reach them?
As is often the case, our recent webcast, “Four Pay-per-click Advertising Strategies for Law Firms” raised some insightful questions from our audience. If you would like to view an archived copy of the webcast, please visit this page. And for those of you who submitted questions during the event, I’ve…
Category: In The News
Last week, I introduced two of the most expensive mistakes in PPC, leaving off with targeting “expensive” keywords that aren’t even likely to bear fruit. But while some PPC advertisers aim too high with their keyword goals, the opposite can be just as problematic. Mistake #3: Setting your sights on being mediocre (or worse)…
As you’ve probably already heard, listing your attorney profile in an online directory is a smart move. Legal directories place your profile in front of consumers actively looking to hire an attorney. More importantly, directories are a foundation for building a comprehensive online presence. But how do you choose the right…..
In last week’s post, I talked about the importance of building an authentic social presence organically. Now, I’ll share more about how to incorporate paid social advertising into your law firm’s marketing strategy. So why is social advertising beneficial for law firms? There are two primary reasons. First, it’s incredibly cost effective.