There’s a lot of information available about millennials ranging from stereotypes to hard facts.
Regardless, the size and age of this demographic makes it hard for law firms to ignore. But millennials are very different from previous generations in how they research and ultimately hire an attorney.
In this report you’ll find research on how millennials:
- Prefer to bypass websites in favor of social media and blogs
- Place a lot of trust in online reviews
- Gravitate toward DIY legal options
So it’s time to look past how millennials are represented in current culture and plan a digital marketing strategy that caters to their unique habits. FindLaw’s report, Reaching a New Generation: Tailoring Your Marketing to Millennial Consumers, cuts through the noise to give you actionable intel on the new legal consumer.