No More Guessing: What Motivates Spanish-Speaking Consumers to Hire an Attorney
The U.S. Spanish-speaking demographic is expanding faster than any other, and it’s not just in areas like Texas and California where such growth is generally presumed. By 2020, a projected 43 million Americans will speak Spanish. For law firms to ensure a share of that market they’ll need to know how this demographic searches for an attorney and employ the proper marketing tactics to reach them.
Using data from FindLaw’s U.S. Consumer Legal Needs survey, No More Guessing: What Motivates Spanish Speaking Consumers to Hire an Attorney explores how Spanish-speaking consumers:
- Trust the authority of attorneys and are more apt to hire them
- Want guidance in the form of reviews from former clients
- Use social media to learn about an attorney before hiring one
The Spanish-speaking market can no longer be ignored. Law firms that understand the unique way Spanish speakers search for attorneys will position themselves for success.