When a family or domestic legal need arises, consumers aren’t looking for a résumé – they’re searching for a friendly face.
Say “hello” to Searching for a Friend: How the Family Law Consumer Looks for an Attorney.
Trust, honesty and empathy are three key traits family law consumers seek in an attorney. From referrals to research, first contact through intake, your firm needs to be ready to handle these clients with care. While traditional media once offered broad exposure with limited content, online marketing tools today afford family law attorneys the chance to highlight their true identity and create a human connection with future clients.
- To win their business, a family law client first needs to trust you.
- Discover the three factors these clients value even more than expertise.
- Connect with more family and domestic clients in five steps.