Social Media Style Guide Template

Social Media Style Guide Template

Legal Marketing Playbook 103 Beyond A Basic Website
  • How many is too many hashtags on Facebook?
  • Are your LinkedIn messages resonating with the right audience?
  • What’s the best filter for your firm’s Instagram post?

The world of social media is fast moving and difficult to nail. One slip-up and your firm can be the next viral video circulating the internet.

Enter the social media style guide. With the help of this guide, your firm will be well on its way to getting your messaging and appearance consistent on all your online platforms.

What you’ll get:

This customizable PowerPoint template includes space for specific firm information such as:


Active social accounts, including contact information for all your social admins


A description of your firm’s voice and tone


Image and design guidelines such as color palette, approved filters, photography guidelines and typography specifications


Approved brand and industry hashtags


Grammar and terminology related to your firm


Tips and guidelines around how to answer questions and reviews on social media

Download Style Guide

Frequently Asked Questions

Why is a social media style guide necessary for my firm?

According to the 2018 Thomson Reuters U.S. Consumer Legal Needs Survey, 27 percent of legal consumers who are looking online use social media for information on an attorney. With more and more people logging into Facebook and LinkedIn to get a peek inside your firm, it’s important to establish a consistent voice throughout all of your online platforms.

What format will this come in?

The social media style guide template is in PowerPoint, making it extremely easy to customize it specifically for your firm.

Is this free?

All of our downloadable resources are completely free. After filling out the short form, you’ll receive the social media style guide template via email.

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