The Science of Search

SEARCH ENGINE MARKETING  |  INFOGRAPHIC

 

Most firms would agree the primary goal of their website is to generate contacts. But do you know how potential clients actually find your website? It’s a complex process.

Decipher the science behind how legal consumers are searching – and how you can position your firm’s website to be found. Check out FindLaw’s The Science of Search infographic below.

Key Takeaways

  • Search traffic only accounts for about half of the overall traffic to a law firm’s website. The importance of Direct and Referral traffic should not be neglected.
  • Much of search traffic is due to branded search queries. However, non-branded search represents the unclaimed territory of search results, with 30% of overall website traffic.
  • A large percentage of non-branded search traffic is research-oriented with no clear intent to find an attorney. Such queries still generate a significant number of contacts.
  • Traffic from head-term phrases contributes very little to most firms’ total traffic at 0.4%. About 1 of 250 visits and 3% of contacts come from head-terms.
  • Most contacts to a law firm comes from long-tail searches. A strategy focused on long-tail queries and branded search will be more cost efficient for most firms.
  • Implement a broader, integrated marketing program that leverages emerging marketing opportunities like social media, local search ands a strong mobile presence.

Want to learn more? Download the white paper

To learn about how your firm can implement a broader integrated marketing program contact FindLaw today at 855.281.8859 or request a free SEO audit of your firm’s website.

Free Whitepaper: The Futility of Chasing Silver Bullets

What Search Techniques Unlock Law Firm Website Success?

Schedule Your Appointment

An accurate Zip Code ensures your appointment is set with the correct local marketing consultant.
Free
COFFEE + COACHING
Learn how to work smarter, not harder.
Schedule a coaching session with our legal marketing experts and receive a gourmet coffee gift card absolutely free! No sales pitches. No Games. Just great advice.