Search Engine Marketing for Lawyers
Get their attention
Search Engine Marketing, otherwise known as SEM, is made up of two crucial pieces: Search Engine Optimization (SEO) and Paid Advertising like Pay-Per-Click (PPC) and Social Media Marketing (SMM).
Typically, SEO is a long-term strategy. Often seeing results 6 months to years later.
Paid advertising puts your law firm at the front of the line, at a place and time of your choosing. It allows law firms like yours to be seen where it matters, stay competitive, and target relevant legal consumers.
Paid advertising can have more immediate results than organic.