Search Engine Marketing for Lawyers

Get their attention

Legal consumers search over a million times monthly, looking for your help. Is your law firm easily found? The Search Engine Marketing (SEM) experts at FindLaw can help.
What is SEM?

Search Engine Marketing, otherwise known as SEM, is made up of two crucial pieces: Search Engine Optimization (SEO) and Paid Advertising like Pay-Per-Click (PPC) and Social Media Marketing (SMM).

Organic (SEO)
SEO is activities meant to organically attract search engines and new customers. Think content creation, blogging, online presence (directories, review platforms), etc.

Typically, SEO is a long-term strategy. Often seeing results 6 months to years later.

Paid (Paid Advertising)

Paid advertising puts your law firm at the front of the line, at a place and time of your choosing. It allows law firms like yours to be seen where it matters, stay competitive, and target relevant legal consumers.

Paid advertising can have more immediate results than organic.

Lawyer SEM Success Stories
Trusted and used by over 18,500 law firms.
“In the years I have worked with FindLaw, I have realized a fantastic return–at least 20 times my original investment. ”
Lawyer SEO Success Story Stacy M. Washington
Stacy M. Washington
Attorney & Counselor
“FindLaw has proven time and again to be one of the best business decisions we’ve made to market our legal services.”
Lawyer SEO Success Story Marco D. Chayet
Marco D. Chayet
Founder and Partner, Chayet & Danzo, LLC
What are you waiting for?
Get a free SEM assessment – and start putting FindLaw to work for your law firm.

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