Give the people what they want.
Today’s legal consumer wants information, not just a sales pitch. Give your audience the content they crave with a blog from FindLaw.
More than just another page.
A blog from FindLaw is a crucial part of your firm’s content marketing.
A legal blog helps your firm show your expertise within your practice area.
A blog’s SEO value is crucial in making your website more visible to more people.
As a historical record of your firm, your blog can engender loyalty among past clients.
Your blog’s content can influence potential clients researching your firm.
Because blog content connects with legal consumers in a way traditional marketing language can’t. Think of it this way:
Traditional marketing targets demographics or geographies.
Blogs, on the other hand, target information.
“What are the consequences of filing for bankruptcy?” Your blog has the answer.
Blogs + Promotion = BFFs
A blog’s best friends are social media and targeted promotion. To see how a compelling post and some smart social advertising can work wonders for your brand, take a look at these related services:
Firms new to social media can count on Brand Advocate for everything they need to get started connecting with legal consumers and driving engagement.
Trusted and used by over 17,000 small law firms.
“In the years I have worked with FindLaw, I have realized a fantastic return–at least 20 times my original investment. ”
Stacy M. Washington
Attorney & Counselor
“FindLaw has proven time and again to be one of the best business decisions we’ve made to market our legal services.”
Marco D. Chayet
Founder and Partner, Chayet & Danzo, LLC
I don't have time to blog, but think it's important. Does FindLaw offer blog writing?
If you don’t have time to write or are just not a natural writer, don’t worry. Our blog writing services can help populate your blog with customized, authentic posts that cast your firm in an authoritative light and deliver real value to your readers.
Does FindLaw offer blog training?
Yes! We’ll get you set up for success with our FindLaw blog training materials. We’ll show you the ins and outs of blog writing as well as the technical steps to publishing your first post. You’ll be a pro in no time.
Does FindLaw do anything to edit or optimize my blog posts so people actually read them?
Absolutely. A FindLaw blog comes standard with the following:
- Blog Optimizer – First drafts don’t always cut it. Turn to FindLaw’s blog optimizer tool for recommendations and tips on aligning your blog post to industry and internet best practices.
- Quick Links – Link your blog posts to your site quickly and easily by selecting pages of your website directly within our publishing tool.
How does content fit into my overall marketing plan?
Well written, thought-provoking content will not only help to show your subject matter expertise but will also be beneficial to many areas of your integrated marketing strategy from SEO, to social media.
What are you waiting for?
Get a free quote – and put FindLaw to work for your firm.