PLAYBOOK

The ‘Gram In An Instant

Understanding How Instagram Can Benefit Your Law Firm

By creating and curating your own digital, scrollable archive of pictures and short videos, Instagram provides the optimal platform for you to showcase your firm’s personality, values and attributes. It helps you build trust with potential clients and show, rather than tell when it comes to your accolades and reputation.

Currently, competition on the platform among law firms is relatively low, so take advantage and get ahead of the curve. By letting prospective customers into your world, you can increase positive sentiment about your firm and extend your reach to clients who are in need of your help.  

If the thought of adding yet another channel to your social media strategy is daunting, this guide will provide advice on how to harness Instagram’s power with relatively little effort. First, we’ll discuss why Instagram is such a beneficial tool for law firms, then we’ll delve into how you can use it.

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