Pay-Per-Click (PPC) advertising is easily one of the most valuable marketing tools at an attorney’s disposal. Yet the platform itself is much more complex than most people realize. Hidden behind those simple little ads is a massive amount of strategy and planning.
Promoting Your Firm with Pay-Per-Click provides attorneys with a basic overview of PPC. This playbook will reveal just what goes into a PPC campaign and what law firms need to understand and consider when bringing PPC advertising into their marketing plan.
- Why PPC matters to attorneys
- The basic concepts that drive PPC ads
- How to optimize your landing pages for conversion
- Dueling PPC strategies for law firms
- Friendly advice from FindLaw’s PPC experts