PLAYBOOK

Research, ROI, and Refinement

Optimizing your legal marketing strategy and proving its value

Because you see firsthand the impact of your work, you already know that effectively communicating with clients—both existing and potential—is vital to the longevity and health of your law firm as a business. Some of the decision-makers you work with, however, might not.

No law firm budget stays loose for too long. It is inevitable that eventually, you will be asked to justify how your firm allocates its marketing resources. When that happens, it is vital that you be able to illustrate the value of what you do and (here’s the important part) express that clearly and impactfully to firm leadership.

In this guide, you’ll discover:

  • How to make data driven decisions to inform overall marketing strategy and spend
  • How several common key performance indicators (KPIs) can be used to help you show marketing’s benefits
  • Useful insights from a hypothetical case study of how these tools can be used to tell a story that illustrates the value digital marketing brings to your law firm

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