GUIDE
Making the case
Talk about digital marketing the right way at your law firm
Even in this digital age, many law firms aren’t dedicating the time and resources necessary for a sound marketing strategy.
As a marketer in the legal profession, you have the power to change the perception that digital marketing is too expensive, too complex to administer, and too hard to measure in terms of return on investment.
In this guide, we’ll help you create a marketing blueprint that is not just effective, but effective for your specific firm. Furthermore, we’ll equip you with the points, observations, and reasons you need to get buy-in from firm leadership so you’re armed and ready for the discussion, including:
- Gathering the evidence
- Using the right resources
- Planning your argument
