Get marketing buy-in more easily with Making The Case

A marketing playbook exclusively for legal marketers

Get marketing buy-in more easily with
Making The Case

A marketing playbook exclusively for legal marketers

Even in this digital age, many law firms aren’t dedicating the time and resources necessary for a sound marketing strategy.

As a marketer in the legal profession, you have the power to change the perception that digital marketing is too expensive, too complex to administer and too hard to measure in terms of return on investment. 

In this playbook, we’ll help you create a marketing blueprint that is not just effective, but effective for your specific firm. Furthermore, we’ll equip you with the points, observations, and reasons you need to get buy-in from firm leadership so you’re armed and ready for the discussion, including:

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Gathering the evidence

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Using the right resources

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Planning your argument

Legal Marketing Playbook 103 Beyond A Basic Website

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The Chapters

The increasing sophistication of online marketing tools hasn’t left legal marketers in the dust. Instead, it’s now easier and more effective than ever to plan, implement and measure a sensible marketing plan. Sometimes, though, it may take some convincing.

Chapter One

Develop a customized plan by assessing what your firm is doing well and where it can improve

Chapter Two

Figure out which communication channels make the most sense to pursue

Chapter Three

Be prepared when it comes to making your case by sketching out your proposal

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