Legal Marketing 103
Beyond A Basic Website
For most small law firms, their website lays at the center of their online presence. A great design coupled with valuable, optimized content will ideally attract relevant site visitors. Get the basics right, and in theory, your phone will ring.
But the basics are just that – basic. For law firms to truly compete on the modern web, they need to think about the modern web user. Whereas a website used to be a finish line, these days it’s more of an entry fee just to compete. Today’s legal consumer uses blogs, video and social media to find and research attorneys long before picking up the phone to speak to anyone.