Legal Marketing 103

Beyond A Basic Website

Legal Marketing 103

Beyond A Basic Website

Newly updated for 2018

For most small law firms, their website lays at the center of their online presence. A great design coupled with valuable, optimized content will ideally attract relevant site visitors. Get the basics right, and in theory, your phone will ring.

But the basics are just that – basic. For law firms to truly compete on the modern web, they need to think about the modern web user. Whereas a website used to be a finish line, these days it’s more of an entry fee just to compete. Today’s legal consumer uses blogs, video and social media to find and research attorneys long before picking up the phone to speak to anyone.

Download this playbook to learn about:

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Starting and running a legal blog

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Bringing video to your law firm

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Being an attorney on social media

Legal Marketing Playbook 103 Beyond A Basic Website

Download Playbook

The Chapters

If your law firm already has a proper website, but you’re looking for an edge over your competition, this playbook is aimed at you. Let’s go beyond the basics.

Chapter 1: Legal Blogging

Why blogs? What do they do – and what should you be doing – to help your law firm? Get the answers here.

Chapter 2: Online Video

A video is worth 60,000 words. Figure out how your voice can be heard through this popular medium.

Chapter 3: Social Media

Social media is a tremendously compelling environment. Your firm should be joining the conversation.

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