Legal marketing 101
Beyond a basic website
For most small law firms, their website lays at the center of their online presence. A great design coupled with valuable, optimized content will ideally attract relevant site visitors. From that point, these potential clients with either choose to contact the firm or not. Get the basics right, and in theory, your phone will ring.
But the basics are just that — basic. For law firms to truly compete on the modern web, they need to think about the modern web user. Whereas a website used to be a finish line, these days it’s more of an entry fee just to compete. Today’s legal consumer uses blogs, video, and social media to find and research attorneys long before picking up the phone to speak to anyone.
Want to improve your firm’s marketing strategy? Download this guide and learn more about:
- Starting and running a legal blog
- Bringing video to your law firm
- Being an attorney on social media