GUIDE

The small law firm’s guide to the legal consumer’s buyers journey

With demand for legal services likely to continue to heat up, law firms have an opportunity to attract new clients. And with the shifts happening in firm practice areas, they must continue to expand the ways they get their names in front of these prospects.

The trick is not just to reach a wider audience, but to reach the right audience. And to make a meaningful impression on them throughout their process toward hiring a lawyer. Considering the buyer’s journey and tuning your marketing plan to all stages of it can help your firm stand out as consumers make often fraught and emotionally heavy life decisions.

In this guide, we’ll explore:

  • Key findings from the latest Thomson Reuters State of U.S. Small Law Firms Report
  • Capitalizing on signals legal consumers show early on in the process

  • What do the different stages in the buyers process actually mean?
  • How to execute a proper marketing plan to reach potential prospects swiftly

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