Six ways attorneys can make a great first impression online

It’s true what they say: You only get one chance to make a first impression. There’s just one problem, though: You never know what it is about you that’s going to hit home. So, it’s important to put your best foot forward on every front.

Making a good impression online isn’t any harder than making one in person. It’s just different. Overall, you need to think about what clients are looking for in your practice area and what differentiates you from other lawyers a prospective client might come across.

In this guide, we’ll explore:

• Creating an effective attorney bio and getting the most out of your headshot
• Maintaining a professional, well-informed social media presence
• The proper way to promote your accolades
• The ins and outs of webcam and how you can use it to your advantage