How law firms can forge strategic connections with Hispanic clients
The U.S. Census Bureau predicts that by 2060, there will be 119 million Spanish-speaking residents in communities throughout the United States.
With the right mix of digital marketing tools and without adding additional staff or overhead costs, firms can quickly get in front of this growing yet underserved segment. Additionally, digital marketing helps you optimize your firm’s investment by connecting you with Spanish-speaking legal consumers who are looking for exactly the kind of help your firm can provide.
In this guide, we’ll explore:
- A deeper introduction and understanding of this largely untapped market
- How law firms can connect with Hispanic consumers
- Common stumbling blocks that are limiting law firms’ ability to reach these consumers
- Barriers that can be easily overcome by leveraging marketing tools