Differentiating your solo firm in a crowded marketplace

Solo attorneys exist in many markets across the country, giving you the challenge of setting yourself apart from the competition. Between the lawyers with qualifications and services similar to yours and exploring a variety of marketing techniques to bring clients in the door, one question has most likely crossed your mind: How can I stand out while drawing in new work?

If you would like to grow your solo practice, explore new marketing channels, or find the most effective marketing techniques to develop pipelines of new work, then this guide is for you.

We’ll explore:

• How to calibrate your position in the legal market
• The best practices for digital legal marketing strategies
• The key features of today’s legal consumer