Client Acquisition Strategies For the Solo Practitioner

Nobody, not even the big firms, can afford to waste money on marketing and client acquisition that doesn’t deliver. The big difference for solo attorneys is, it’s your money on the line. This guide is for those attorneys who are doing it themselves. The ones who have real skin in the game.

With this guide, you’ll learn how to craft and clearly articulate your personal elevator pitch, while mastering fundamentals you need to create a reliable stream of new clients:

• Solo attorney website do’s and don’ts.
• Personal branding tips to help you stand out amongst your competition.
• Proven tips for creating a positive first impression online.
• Strategies for navigating conversations about legal fees with clients, while remaining empathetic to their personal situation.