Browse the marketing fundamentals.
You can’t afford to waste money on marketing and client acquisition that doesn’t deliver.Ensure your marketing works as hard as you do with our free collection of resources.
Getting Started: Marketing Basics
Marketing basics are rarely part of law school curriculums. Good thing we’ve got everything you need to get started.
Getting Started: Downloadable Resources
Downloadable templates, how-tos, tips and more to effectively optimize your firm’s marketing efforts.
Optimizing Your Marketing Strategy
Effectively optimize your firm’s marketing activities with these top resources.
Measuring Your Marketing Success
Resources to help you track your efforts and measure your return on investment.
Understanding the Legal Consumer
Consumer behaviors are evolving rapidly. Learn how to stay connected.
Solo Practitioner Marketing Tips
A collection of do-it-yourself marketing resources exclusively for the one-attorney-shop.
Explore law firm marketing resources by format.
The latest marketing ideas and trends from our blog.
If you make the decision to expand your brand to include a new area of law, you should have a clear and compelling message that speaks to why you’re the right attorney to hire, and that message needs to be part of a comprehensive marketing plan.
Once you’ve decided which directory (or directories) makes the most sense to you, it should not require ongoing time and energy from you beyond making sure your listing or listings stay accurate. It’s one of the very few aspects of marketing your law firm that can be “set it and forget it.”
As an attorney, you need to make sure that your online brand matches or exceeds your offline brand. Here's how.
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