Melissa Jones FindLaw

Online consumer behavior is shifting rapidly. There are now countless ways to engage internet users, and a website alone is no longer enough.
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Law firm marketing has changed dramatically since the early years of the internet. Gone are the days when you could build a professional website and rank it in the search engines to try and dominate your local market. Legal SEO is still an important strategy, but it’s just one piece of an increasingly complex puzzle. Because web users are in more places than ever before online, you need a multi-faceted approach to reach them. But how do you find the time to adapt to the complexities of today’s digital marketplace? And where do you even start? That’s where FindLaw comes in.

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Melissa Jones

Worcester Lawyer Marketing

855-281-8859 |

My name is Melissa Jones and I’m your FindLaw attorney marketing specialist for Worcester and surrounding Central Massachusetts Communities. I have a B.S. degree in Marketing from Providence College, and an M.S. degree in Mass Communications from Boston University – College of Communication. I have over 20 years of sales and marketing experience (in both traditional and digital marketing), and I have worked exclusively with small and medium-sized businesses throughout Massachusetts and Rhode Island, including many attorneys. I am Google AdWords Certified, and I am highly skilled in online marketing; including responsive websites, search engine marketing, search engine optimization, social media & online presence accuracy & constancy. My clients enjoy my professionalism & ability to simplify marketing opportunities to create cost-effective solutions that deliver results. My clients also appreciate that I see any project, situation or problem to its completion, taking the burden and worry from them, so they can concentrate on running their practice. If you are looking for a long-term partner who is local to the area (I’ve lived in Massachusetts my entire life) and is committed to making your practice succeed, contact me to schedule a free consultation.

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A Growing Opportunity: Marketing Your Law Firm to the Hispanic Audience

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Local experts. Personalized service.

One of the factors that distinguish FindLaw from other digital marketing companies is our strong local presence. We have experts in Central Massachusetts that work every day in the online markets here, and know what methods are most effective and efficient for driving targeted legal consumers to take action. Our experts live in the area, and they are able to provide personalized service and support to our clients. They hold frequent in-person meetings (when your schedule allows) to discuss the progress of your marketing campaign, and they are always available to contact whenever you have questions or concerns. FindLaw has partnered successfully with thousands of legal professionals across the country. Attorney web marketing is all we do, and we know how to help law firms grow and flourish online.

Lawyer Marketing Insights

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Melissa, in his own words.

Law firm marketing is extremely completive. If you are not trying to improve your online presence, you are likely falling further behind your competitors each & every day.


I very much enjoy partnering with clients that need help with their online presence & then seeing a completed professional program that’s driving results & growing the practice. I take a consultative sales approach & really listen to my clients’ needs & concerns to develop the right individualized strategy for each client to maximize their return on investment.


FindLaw works exclusively with legal professionals, and we know the legal consumer landscape & marketplace. Let the experts at FindLaw position your firm for growth in the constant changing & competitive digital marketing environment.

Central Massachusetts Integrated Lawyer Online Marketing

The Central Massachusetts region runs roughly from Worcester to the Western Boston suburbs and encompasses some smaller surrounding communities. The legal markets here are highly competitive, particularly within common practice areas such as personal injury and family law. To compete here, you need an in-depth understanding of the local market dynamics, and you need to know how to uncover hidden growth opportunities other firms may be missing.

FindLaw’s integrated solutions give legal professionals in Central Massachusetts the tools they need to achieve greater online marketing success. Our premium lawyer websites come with a professional design and content written by legal experts. Our responsive attorney web options allow you to easily connect with targeted mobile consumers. Our cutting-edge legal blog and social media promotion platform puts out a steady flow of expert content to your target market – positioning you as a thought leader in your area(s) of specialty. And our advanced client development technologies convert more targeted web visitors into paying clients. Working in sync, our integrated services allow attorneys to vastly expand their digital footprint and grow their clientele.

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