Todd Casey FindLaw
Talk to a local expert
Worcester Lawyer Marketing
My name is Todd Casey and I’m your FindLaw attorney marketing specialist for Worcester and surrounding Central Massachusetts Communities. I have a B.S. degree in Marketing from Providence College, and an M.S. degree in Mass Communications from Boston University – College of Communication. I have over 20 years of sales and marketing experience (in both traditional and digital marketing), and I have worked exclusively with small and medium-sized businesses throughout Massachusetts and Rhode Island, including many attorneys. I am Google AdWords Certified, and I am highly skilled in online marketing; including responsive websites, search engine marketing, search engine optimization, social media & online presence accuracy & constancy. My clients enjoy my professionalism & ability to simplify marketing opportunities to create cost-effective solutions that deliver results. My clients also appreciate that I see any project, situation or problem to its completion, taking the burden and worry from them, so they can concentrate on running their practice. If you are looking for a long-term partner who is local to the area (I’ve lived in Massachusetts my entire life) and is committed to making your practice succeed, contact me to schedule a free consultation.Schedule a consultation
Local experts. Personalized service.
One of the factors that distinguish FindLaw from other digital marketing companies is our strong local presence. We have experts in Central Massachusetts that work every day in the online markets here, and know what methods are most effective and efficient for driving targeted legal consumers to take action. Our experts live in the area, and they are able to provide personalized service and support to our clients. They hold frequent in-person meetings (when your schedule allows) to discuss the progress of your marketing campaign, and they are always available to contact whenever you have questions or concerns. FindLaw has partnered successfully with thousands of legal professionals across the country. Attorney web marketing is all we do, and we know how to help law firms grow and flourish online.
Lawyer Marketing Insights
If you make the decision to expand your brand to include a new area of law, you should have a clear and compelling message that speaks to why you’re the right attorney to hire, and that message needs to be part of a comprehensive marketing plan.
Once you’ve decided which directory (or directories) makes the most sense to you, it should not require ongoing time and energy from you beyond making sure your listing or listings stay accurate. It’s one of the very few aspects of marketing your law firm that can be “set it and forget it.”
As an attorney, you need to make sure that your online brand matches or exceeds your offline brand. Here's how.
We customize our services and solutions to engage more clients from the fastest-moving pool of legal consumers in history.
AttractMobile-friendly Websites Legal Directories Search Engine Optimization Pay-Per-Click Integrated Marketing Solutions
EngageSocial Media Content Marketing Reputation Management Search Engine Optimization Integrated Marketing Solutions
LEGAL MARKETING SCORECARD
How Strong Is Your Law Firm's Marketing?
Analyzing Your Site…
Todd, in his own words.
Law firm marketing is extremely completive. If you are not trying to improve your online presence, you are likely falling further behind your competitors each & every day.
I very much enjoy partnering with clients that need help with their online presence & then seeing a completed professional program that’s driving results & growing the practice. I take a consultative sales approach & really listen to my clients’ needs & concerns to develop the right individualized strategy for each client to maximize their return on investment.
FindLaw works exclusively with legal professionals, and we know the legal consumer landscape & marketplace. Let the experts at FindLaw position your firm for growth in the constant changing & competitive digital marketing environment.
Central Massachusetts Integrated Lawyer Online Marketing
The Central Massachusetts region runs roughly from Worcester to the Western Boston suburbs and encompasses some smaller surrounding communities. The legal markets here are highly competitive, particularly within common practice areas such as personal injury and family law. To compete here, you need an in-depth understanding of the local market dynamics, and you need to know how to uncover hidden growth opportunities other firms may be missing.
FindLaw’s integrated solutions give legal professionals in Central Massachusetts the tools they need to achieve greater online marketing success. Our premium lawyer websites come with a professional design and content written by legal experts. Our responsive attorney web options allow you to easily connect with targeted mobile consumers. Our cutting-edge legal blog and social media promotion platform puts out a steady flow of expert content to your target market – positioning you as a thought leader in your area(s) of specialty. And our advanced client development technologies convert more targeted web visitors into paying clients. Working in sync, our integrated services allow attorneys to vastly expand their digital footprint and grow their clientele.
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