Dan McDonald FindLaw
Online consumer behavior is shifting rapidly. There are now countless ways to engage internet users, and a website alone is no longer enough.
Law firm marketing has changed dramatically since the early years of the internet. Gone are the days when you could build a professional website and rank it in the search engines to try and dominate your local market. Legal SEO is still an important strategy, but it’s just one piece of an increasingly complex puzzle. Because web users are in more places than ever before online, you need a multi-faceted approach to reach them. But how do you find the time to adapt to the complexities of today’s digital marketplace? And where do you even start? That’s where FindLaw comes in.
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Dan McDonald
Worcester Lawyer Marketing
339-223-2865 |My name is Dan McDonald and I’m your FindLaw attorney marketing strategist for Worcester and communities throughout the Western Boston suburbs and Central Massachusetts. I work closely with legal professionals in this area to develop customized integrated solutions that drive optimal results. I know the local Massachusetts markets in-depth, and I know what it takes to develop winning strategies that can help your firm stand out from the competition. My clients appreciate working with me because I’m confident in FindLaw’s integrated solutions and I’m committed to helping them achieve greater success. I am very responsive and will always return phone calls and emails as quickly as possible. If you need a trusted partner that will always look out for your best interests, contact me to schedule a complimentary consultation.
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Local experts. Personalized service.
One of the factors that distinguish FindLaw from other digital marketing companies is our strong local presence. We have experts in Central Massachusetts that work every day in the online markets here, and know what methods are most effective and efficient for driving targeted legal consumers to take action. Our experts live in the area, and they are able to provide personalized service and support to our clients. They hold frequent in-person meetings (when your schedule allows) to discuss the progress of your marketing campaign, and they are always available to contact whenever you have questions or concerns. FindLaw has partnered successfully with thousands of legal professionals across the country. Attorney web marketing is all we do, and we know how to help law firms grow and flourish online.
Lawyer Marketing Insights
PPC advertising is powerful. But not just from a law firm's perspective. Paid search can have a significant impact on the legal consumer's buyer journey.
Want more personal injury clients? Start by tailoring your marketing to mobile devices.
Social media marketing is a loaded topic. Attorneys need to think about what to post, how to handle negative reviews and how to track the impact of their presence.
Our Services:
We customize our services and solutions to engage more clients from the fastest-moving pool of legal consumers in history.
Attract
Mobile-friendly Websites Legal Directories Search Engine Optimization Pay-Per-Click Integrated Marketing Solutions
More and more people are looking for attorneys on the internet.Kevin P. Tauzin FindLaw Customer Since 2009 http://www.tauzinlaw.com/
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Instant Web Audit
Review your current site in five key metrics:
- Conversion
- Search
- Mobile
- Blogging
- Social Media
Central Massachusetts Integrated Lawyer Online Marketing
The Central Massachusetts region runs roughly from Worcester to the Western Boston suburbs and encompasses some smaller surrounding communities. The legal markets here are highly competitive, particularly within common practice areas such as personal injury and family law. To compete here, you need an in-depth understanding of the local market dynamics, and you need to know how to uncover hidden growth opportunities other firms may be missing.
FindLaw’s integrated solutions give legal professionals in Central Massachusetts the tools they need to achieve greater online marketing success. Our premium lawyer websites come with a professional design and content written by legal experts. Our responsive attorney web options allow you to easily connect with targeted mobile consumers. Our cutting-edge legal blog and social media promotion platform puts out a steady flow of expert content to your target market – positioning you as a thought leader in your area(s) of specialty. And our advanced client development technologies convert more targeted web visitors into paying clients. Working in sync, our integrated services allow attorneys to vastly expand their digital footprint and grow their clientele.
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