Doug Lipford Lawyer Marketing

It’s the nature of the modern information age. The digital landscape is rapidly evolving, and internet marketing is becoming more complex.
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Online consumer behavior is rapidly shifting. Today, web users are seeking a more mobile and social experience. And although a professional website and viable SEO strategy are both important, these two elements alone are no longer enough to stay competitive online. To succeed in today’s digital marketplace, you need a multi-faceted approach that makes you omnipresent and allows you to capture a larger share of your target market. And that’s where FindLaw’s expertise can help.

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Doug Lipford

Union and Essex County and Staten Island Lawyer Marketing

855-281-8859 |

My name is Doug Lipford and I’m your Thomson Reuters marketing specialist for Staten Island in New York as well as Union County and Essex County of New Jersey. I began in digital marketing in 2011 after selling in technology for several years. I was fascinated by the way technology and social media were changing our daily lives, and empowering people to know and do what they wanted easier. I immediately saw the business impact and took the opportunity to speak about it to my prospects, which I found to be a great differentiator. Combining business acumen and technical understanding, I was able to persuade many business owners to take chances at smart-risk opportunities and grow their business as a result. I have an extensive background in designing comprehensive multi-channel campaigns with specific emphasis on Search Engine Marketing and Social Media Advertising. I am also Google AdWords and Analytics Certified and continuously renew those certifications on an annual basis. If you are looking for a trusted partner who you will enjoy working with and is committed to ensuring your success, contact me to schedule a free consultation.

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The Complex Made Simple: Understanding Your Firm’s Marketing Performance

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Local experts. Personalized service.

FindLaw has local experts with extensive knowledge of the New Jersey and Staten Island markets. We live in the area, and we have their fingers on the pulse of what is happening within the local communities. Our experts understand digital marketing, and how to effectively utilize FindLaw’s comprehensive suite of industry-best integrated attorney marketing solutions to produce optimal ROI. FindLaw is the national leader in internet marketing for lawyers. We work exclusively with legal professionals, and we have successfully partnered with nearly 20,000 clients throughout the nation. Our successful track record within the legal industry is a major reason so many firms trust us with their online marketing needs.

Lawyer Marketing Insights

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Doug, in his own words.

My family drives me. I am an earner and I earn for my family and clients alike. I believe that law firms need to select a brand-safe but innovative marketing partner with a distinct advantage. Unless that marketing partner has a profoundly popular proprietary solution, you can do better.

Marketing a law firm has never been more complicated nor has the space been more cluttered. With over 20 years of law firm marketing specific experience, thousands of law firm marketing professionals, and the most popular legal website; there is no company more capable than FindLaw of delivering a comprehensive marketing strategy and connect your firm with the prospective clients you want.

New Jersey and Staten Island Integrated Lawyer Marketing Solutions

New Jersey is a densely populated state with many people who work and commute to New York City every day. There are a lot of attorneys here, many of whom spend significant amounts on legal advertising. Areas such as Union County, Essex County, Morris County and Middlesex County have highly competitive legal markets, and to succeed here, you need to understand the local dynamics and adopt a robust strategy to uncover hidden gaps within the marketplace that can be turned into growth opportunities.
There are many business concerns for law firms in New York and New Jersey. Many people cannot and will not travel to you if they have to use multiple forms of transportation, struggle with parking, or incur too many tolls. Clients also have several options in such a small geographic area that your hard-fought marketing dollars can be wasted very easily at the wrong hands. I was born and raised in New Jersey and have lived in two of the five boroughs in New York. If your marketing partner is not hyper-local, they will have a drastic learning curve.
FindLaw’s wide range of cutting-edge integrated law firm marketing tools put New Jersey attorneys in a position to grow their firms more quickly than many believe possible. Our award-winning law firm websites come with a premium design and content developed by legal experts. Our responsive legal websites are easily viewable on all mobile devices. Our high-traffic directory placements have the potential to quickly bring in targeted leads. And our web traffic conversion technologies turn more online visitors into paying clients. These and other integrated tools work in sync to help expand your digital footprint and build your clientele.

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