Shane Criss FindLaw

The online landscape is rapidly shifting. Consumers are becoming more mobile and social, and an updated approach is needed to reach them.
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The digital marketplace is far more complex today than in the early days of the internet. It is no longer enough to put up a website and try to rank it in the search engines. A premium website and strong SEO strategy are still important elements, but they are two pieces of an ever-expanding puzzle. To succeed in today’s internet, you need a multi-pronged strategy that puts you in more places, so you can capture your share of online legal consumers. But how do attorneys find the time to implement such a strategy? That’s where FindLaw comes in.

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Shane Criss

San Diego Lawyer Marketing

321-505-3906 |

My name is Shane Criss and I’m your FindLaw legal marketing strategist San Diego County and surrounding Southern California communities. In my early 20's, I owned a small construction company with two other partners. The more I got into marketing my own business, the more I realized it was my true passion. The art of completely engrossing myself into the user experience than creating a custom strategy to attract and engage a specific type of buyer had me hooked. After coming to this realization, I joined a marketing company and immediately dove into learning everything I could about the digital marketing space, earning both Google and Sempo certifications. My clients appreciate working with me because I take the time to listen and understand their short-term and long-term goals, and I work relentlessly to help them achieve these goals through an effective online marketing strategy. Digital marketing evolves at light speed; therefore, I see it as my responsibility to always stay in front of strategies and trends, helping my clients achieve their goals while earning them the strongest ROI possible. If you are looking for a long-term partner who knows what it takes to make your firm successful, contact me to schedule a free consultation.

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Your law firm’s online presence in the new digital era: Fireside chat with Neil Patel

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Local experts. Personalized service.

One of the factors that helps distinguish FindLaw within the legal marketing space is our local expertise. We have specialists who live and work in the San Diego area. They know the ins and outs of the markets here, and they know what marketing methods work best to drive area legal consumers to take action. Being local to the area, our specialists are also able to provide the highly personalized service our clients deserve. They meet with you on a regular basis to review the progress of your marketing campaign, and they are always available whenever you need to reach out with questions or concerns. FindLaw has helped nearly 20,000 legal professionals throughout the nation achieve their internet marketing goals. Attorney web marketing is all we do, and we know what it takes to help your firm succeed online.

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Shane, in his own words.

My client’s success is what drives me. Law firm marketing is necessary in today’s digital marketplace. Understanding how consumers and businesses search online and matching your marketing strategy to such puts you in the best possible position to become successful.


During the initial meeting, I ask several questions to gain an in-depth understanding of your needs and goals so I can customize a plan (based on the overall trends in legal marketing) that effectively meets those needs and maximizes ROI.


At FindLaw, our exclusive focus is legal web marketing, and all we do is study how consumers and businesses search online for legal help. We then use this data and insight to create a robust marketing solution that drives results.

Integrated Law Firm Marketing in San Diego

The Southern California markets are highly competitive. There are countless attorneys in San Diego County, many of whom spend a lot of money on legal advertising. San Diego is also a growing area, and there are ample opportunities to penetrate this market if you employ the right strategies. To compete here, however, you need in-depth knowledge of the local market dynamics, and what factors help you stand out from others. You also need a creative approach to identify hidden gaps within the market that can be turned into growth opportunities.

FindLaw has a strong track record of success within the legal industry. Our leading-edge integrated solutions help San Diego area firms vastly expand their digital footprint, so they can more quickly grow their practice. We deliver award-winning lawyer websites (FirmSites), responsive mobile FirmSite options, attorney SEO, legal blogging and social media engagement, law firm web videos, lawyer pay per click (PPC) advertising, advanced client conversion strategies, and countless others. Customized around the needs of each client we serve, our integrated solutions form a powerful combination that positions law firms to survive and thrive – even in the most challenging markets.

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