Donald Annicelli FindLaw

Digital marketing is becoming more complex with each passing year. And today, a website alone is not enough to remain competitive.
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The internet is rapidly changing. Over half of all web connections are now made through mobile devices such as tablets and smartphones, and online consumers are spending more of their time watching videos and interacting on social media. In today’s internet, a successful marketing strategy must be multi-faceted and put you in more places online, so you can capture a larger share of your target market. And that’s where FindLaw’s expertise can help you stand out.

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Donald Annicelli

Providence Lawyer Marketing Expert

855-281-8859 |

If there’s anyone who knows how law firms work and what they need, it’s a 36-year veteran of the legal industry — and that’s me, Donald Annicelli. I began my career with the Yellow Pages and have focused on catering to law firms ever since. Along the way, I founded my own startup and worked for two technology companies with large departments that target law firms. I’m happy to have arrived at FindLaw because this role is a marriage of all the things I enjoy and know I’m good at — working with law firms, weaving technology into effective marketing plans, and seeing eye-to-eye with small business owners who want a return on their investment, not an empty sales promise or flashy product that doesn’t deliver. In many ways, my territory of Rhode Island feels more like a big community than it does a small state. Given that almost everyone seems to know everyone else, I wouldn’t have made it this far had I not known the importance of integrity, standing behind my word, and treating my clients as peers and friends. I look forward to speaking with you and learning more about your business goals.

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What can Law Firms Learn From Other Businesses on how to Market to the Hispanic Community?

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FindLaw’s local presence is one of the factors that distinguish us from other online marketing companies. We have local experts working daily in the Rhode Island and Southeastern Massachusetts markets including East Providence, Cranston, New Bedford and Brockton. We are in-touch with what is happening within the local communities here, and we know what marketing methods are most effective to drive legal consumers to take action. Since our experts live in the area, we are able to deliver highly personalized service and support to our clients. We meet with you regularly (as your schedule permits) to review the progress of your marketing campaign, and we are always just a phone call or email away whenever you need to reach out with questions or concerns. FindLaw has formed successful partnerships with tens of thousands of lawyers and legal practices around the country. We work exclusively with attorneys, and we know what it takes to drive positive results for law firms of all types and sizes.

Lawyer Marketing Insights

A guy holding a telescope peering out into nature.
Set of orange marigold flowers on white. Stages of flower blooming. Stages of plant growth and development.
Two male lawyers are meeting with a female client. One of the lawyers is shaking the clients hand and smiling at them.
Tauzin & Lorio Attorneys at Law More and more people are looking for attorneys on the internet. Kevin P. Tauzin FindLaw Customer Since 2009 http://www.tauzinlaw.com/

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Integrated Attorney Marketing in Providence and Southeastern Massachusetts

Rhode Island & Southeastern Mass is a truly unique area of the country. There is a major metro area here, but because of its proximity to two of the largest metro areas in the world (Boston & New York) it is sometimes lost in the shuffle. We have a ton of competition around the Providence area, and many of them spend significant amounts on law firm advertising. Legal professionals over in the Cape Cod area, including Taunton and Brockton, tend to have more unique needs, and a more customized solution is often appropriate. To be successful online in this area, you need to understand the local markets, and adopt an innovative strategy that uncovers hidden growth opportunities that others may have overlooked.

FindLaw’s comprehensive suite of industry-best integrated digital marketing solutions provides Rhode Island and Southeastern Massachusetts attorneys the tools they need to survive and thrive within their local marketplaces. Our premium law firm websites have a professional design with content developed by legal experts. Our responsive legal websites make it easy for mobile users to connect with your firm. Our cutting-edge attorney blog and social media engagement platform allows you to deliver a steady flow of targeted legal content – positioning you as a thought leader within your area(s) of practice. And our advanced client conversion technologies turn more targeted prospects into paying clients. These and other solutions work in tandem to help area law firms vastly expand their digital footprint and more quickly grow their practices.

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