Matt Hikade FindLaw
The digital landscape is rapidly changing. In today’s increasingly complex marketplace, a website is no longer enough to compete effectively.
A professional law firm website is still essential – it is your digital “calling card.” But your website is now just one of several potential pathways to your virtual office doors. Online legal consumers are spending a lot more of their time watching YouTube videos and interacting on well-known social media platforms such as Facebook and Twitter. This means large numbers of consumers are bypassing traditional search engines altogether, and finding solutions to their needs in other ways. To address these changes and reach targeted prospects, you need a multi-pronged strategy that makes you omnipresent – so you can reach more of your target audience. But how do you put together such a strategy and focus on practicing law at the same time? That’s where FindLaw comes in.
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Matt Hikade
Philadelphia Lawyer Marketing Expert
215-479-8991 |My name is Matt Hikade and I’m your FindLaw attorney marketing specialist for downtown Philadelphia and communities throughout the Philadelphia metro area. I have a bachelor’s degree in Economics with a minor in Business Management and I have worked in sales and online marketing since 2012. I have extensive experience building brand recognition and succeeding against the biggest brand names in my industry, and I put my experience to work to help local law firms soar above their competition. My clients enjoy working with me, because I am very personable, and I make them feel at ease. My clients know they can trust me because I am fully transparent throughout the entire process. I separate myself by being ALWAYS readily available. I answer my phone 24/7 and truly put my clients first. I don't just think of them as clients, but as friends whom I can help grow their business to meet their goals, whatever they may be. If you are looking for a long-term partner who is committed to your success, I welcome the opportunity to earn your trust. Contact me to schedule a free consultation.
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Local specialists. Personalized service.
FindLaw has local specialists who know the ins and outs of the markets in the Philadelphia area. Our specialists work in these markets every day, and we have in-depth knowledge of what methods are most effective for producing optimal results for area law firms. Being local to the area, we also provide personalized face-to-face service for our clients, with in-person meetings on a regular basis to review the progress of your marketing campaign. Our specialists are also online marketing experts who know how to effectively utilize FindLaw’s cutting-edge integrated attorney marketing tools to give clients a competitive edge in their local marketplace. FindLaw has partnered with nearly 20,000 legal professionals throughout the country. We work exclusively with attorneys, and we know what it takes to make your practice more successful.
Lawyer Marketing Insights
Feel like digital marketing is a moving target? You're not alone. We recently updated one of our more popular playbooks, Promoting Your Firm With Pay-per-click for that very reason. The 2018 edition of our pay-per-click playbook explores the difference between digital ads and PPC ads, and how to design a marketing campaign that creates a…
Writing evergreen content means your message will continue to stay relevant to readers long after you post it online.
Attracting a steady stream of ideal clients is an obstacle that many solo attorneys face at some point in their careers, especially when launching a new practice. Whether you’re fresh out of law school or taking your next step professionally, finding the right clients is essential for long-term success. While there are many tactics ranging…
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Review your current site in five key metrics:
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Matt, in his own words.
My first consultation process is different because I am just there to help. I will go through what you are currently doing, and if you have something in place that is working very well, then I will not mess with that. However, I will come up with a solution that will compliment your current setup to maximize your profits in a way that makes you comfortable. Bottom line: I will develop the best possible solution based on your specific needs. If you decide not to go with me, you will at least learn some valuable information about the industry that can be applied to what you are already doing.
Success drives me, and I strive to be number one in my position. I am very competitive and want to beat anyone else who is in my current position, and this is what I want for my clients as well. As far as law firm marketing goes, in past years you would buy a big Yellow Pages ad and that was how you reached clients. Today, the market has changed dramatically. Virtually everyone looking for legal help these days is using the internet, whether it be their cellphone, tablet or computer. Without law firm marketing, firms would only bring in clients through word of mouth or referrals. Our job at FindLaw is to get your phones ringing through the most advanced form of integrated online marketing utilizing your website presence, SEO, social media outreach, and much more.
Clients should choose FindLaw because of the resources we can provide. Being a part of Thomson Reuters and our sister company WestLaw is a great advantage. FindLaw is the premier site for free legal information with more than 11 million visitors each month, and we have the largest online lawyer directory available. FindLaw’s digital marketing solutions bring a strong brand presence with award-winning website design, search engine optimization, internet advertising, online videos, attorney profiles social media management, and much more. We also offer 24/7/365 support to all clients.
Philadelphia Integrated Law Firm Web Marketing Solutions
The legal markets here in the Philadelphia metro area can be challenging and difficult to penetrate. Downtown Philly is highly competitive, with lots of lawyers and law firms, many of whom spend a fortune on attorney advertising. As you go further out into Delaware, Montgomery, Chester and Bucks Counties, the Mainline area and into towns like Media, it becomes less competitive, but it is still challenging to compete in common practice areas like personal injury, criminal and family law. In markets like these, it is more important than ever to have a strong digital presence. Billboards around town might establish your name, but it doesn’t give the client enough information to research their legal issue or your firm.
Consumers are becoming smarter and more educated, so it is vital for firms to be able to attract them, engage them within their site or directory listing, and finally connect with them through a phone call or email. FindLaw’s industry-best integrated law firm marketing programs provide the tools Philadelphia area attorneys need to build their practices. After a thorough assessment of the specific needs of your firm, our local experts integrate just the right mixture of our cutting-edge tools to address your needs, accomplish your goals, and maximize return on your marketing dollars. At FindLaw, we are continually adapting to shifts in the online marketplace, and we never stop working to keep our clients several steps ahead of their competition.
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