Tracy Spence FindLaw

Online consumers are becoming increasingly mobile and social. This shift has made digital marketing more challenging than ever before.
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In today’s web marketplace, ranking a website in the search engines is not enough to stay competitive. Search engine optimization (SEO) is still an important strategy, but it is one piece of an increasingly complex puzzle. Web users today are connecting with mobile devices and spending lots of time watching video and interacting on social media. As a result, many are bypassing traditional search engines altogether. To compete today, you need a multi-pronged strategy that makes you omnipresent and allows you to engage more targeted prospects. That’s where FindLaw’s expertise can make all the difference.

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Tracy Spence

Pensacola Lawyer Website Marketing Strategist

850-281-3901 |

My name is Tracy Spence and I’m your FindLaw client development specialist for Pensacola to Tallahassee, the Florida Panhandle, Montgomery Alabama and surrounding communities. I specialize in developing customized integrated attorney marketing plans designed to drive optimal results for area law firms. I know the ins and outs of the local area here, and I know what it takes to soar beyond the competition. My clients appreciate working with me because I take the time to listen to their needs and create programs that effectively address those needs, remain on budget, and maximize ROI. They also appreciate that I am always there for them whenever they have questions or concerns that need to be addressed. If you are looking for an active partner who will work tirelessly to ensure you become more successful through internet marketing, contact me to arrange a free marketing consultation.

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A Growing Opportunity: Marketing Your Law Firm to the Hispanic Audience

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Local experts. Personalized service.

At FindLaw, we have experts working in the Florida Panhandle who have their fingers on the pulse of the local markets here. We know what is working and what is not working to deliver better results for our clients in the area. We not only have local expertise, we also have an in-depth understanding of online marketing in general, and how to effectively utilize FindLaw’s comprehensive suite of industry-best lawyer marketing programs to help legal professionals grow and prosper. Our strong local presence is one of the critical factors that helps set us apart from other companies within the web marketing space. With nearly 20,000 satisfied clients throughout the nation, FindLaw has the tools, resources and expertise to bring success to law firms of all types and sizes.

Lawyer Marketing Insights

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Pensacola  Integrated Lawyer Marketing

The Florida Panhandle and Southwest Alabama have a diverse mixture of larger towns and small rural communities. The markets in cities like Mobile, Pensacola and Panama City Beach are highly competitive, especially within common practice areas like personal injury, criminal and family law. In the smaller towns and rural communities, competition is less, but there are unique factors that must be accounted for when developing your marketing strategy. To succeed in this area, you need to understand the local dynamics and what factors drive legal consumers to take action.

FindLaw’s market-leading integrated legal web development solutions are flexible and customizable around the needs of each client we serve. Our award-winning law firm websites come with a professional design that showcases your unique strengths within your local marketplace. Our responsive legal web designs help attract a larger share of the burgeoning mobile market. Our cutting-edge attorney blog and social media promotion platform allows you to deliver a steady stream of quality content to your target audience – helping you stand out from others in your area(s) of specialty. Placements in our high-traffic legal directories have the potential to make your phones ring almost immediately. These and countless other top solutions work synergistically to position our clients to achieve both their short-term and long-term goals.

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